Sitecore Unveils XM Cloud Plus and Sitecore Accelerate

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Sitecore, a provider of digital experience software, today at its Sitecore DX event in Minneapolis, launched XM Cloud Plus and Sitecore Accelerate to help companies speed up their move to the cloud.

XM Cloud Sitecore’s fully-native cloud CMS solution, has been upgraded in XM Cloud Plus, an extended digital-experience solution that brings together content management, artificial intelligence-powered search, personalisation, customer data management and analytics.

“XM Cloud marked a significant moment in Sitecore’s journey when we launched it a year ago. Our first-to-market experience offering a cloud-based composable solution resulted in rapid adoption and was the culmination of three years of development with extensive customer input,” said Steve Tzikakis, CEO of Sitecore, in a statement. 

“Today, we expand the XM Cloud offering with XM Cloud Plus, bringing together a proven set of products that gives brands broader capabilities to offer an unrivalled customer experience while simplifying and accelerating their move to the cloud and delivering a powerful solution for the thousands of Sitecore XP customers that want additional enterprise capabilities.”

Key features of XM Cloud Plus include:

• Content creation and management tools that allow teams to produce, optimise, and deliver content to the right audience at the right time.
• AI-powered search and content recommendations with dynamic personalisation and targeting strategies, offering omnichannel personalisation, intelligent search recommendations, and access to an extensive array of personalisation development tools.
• Omnichannel content centre to manage all digital customer touchpoints from a single, unified content repository.
• Integrations and connectivity within existing tech stacks across channels.
• Drag-and-drop form builder to add data capture forms to pages and components.

Sitecore Accelerate is a dedicated program to guide Sitecore XM and Sitecore XP customers to either XM Cloud or XM Cloud Plus and XC customers to OrderCloud with the knowledge, resources, tools, and human support needed to unlock the full potential of a SaaS-based future.

Sitecore also used the event to launch generative AI features that enhance content creation, management, and delivery of digital experiences. They allow marketers to do the following:

• Generate text and images in Content Hub One;
• Author and edit brand content in Content Hub DAM (Digital Asset Management);
• Deploy advanced Search that understands user intent to answer queries faster; and
• Leverage Visual Search from Content Hub to discover content and incorporate images into brand assets via similar image suggestions.

“Sitecore introduced native machine learning features across our platform and composable DXP in 2019. With our ongoing focus on R&D, we are excited to bring the next level of AI to our customers. These additions accelerate the speed at which brands build content and experiences with Sitecore solutions, open new ways to empower marketing, and heighten the level of insight brands get from their data,” said Dave O’Flanagan, chief product officer of Sitecore, in a statement. 

“This is only the first step to embed AI deep into our SaaS DXP so our customers can continue to build better experiences for their customers. We are actively working on new ways to improve marketer workflows through automatic improvements and further down the line AI will be able to optimise the digital experience with limited manual oversight.”