SingPost Integrates Boomi Platform
This integration will enable real-time ecommerce logistics delivery across Asia Pacific, accelerating customer onboarding to meet SingPost’s digital transformation goals.
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Boomi, an intelligent connectivity and automation company, announced that Singapore Post Limited (SingPost) has incorporated the Boomi platform to improve operational efficiency and speed customer onboarding to meet its digital transformation goals.
Noel Singgih, Group CIO, SingPost, said, “Data is a cornerstone of our business. We use data to orchestrate the end-to-end ecommerce logistics delivery with our customer experience at the top of our minds. We need to ensure our customers are kept updated every step of the way, from the time they purchase an item online to when it is delivered to their doorstep.
“We needed a strategic integration platform for electronic data interchange (EDI) and API integration to provide agility and scalability for our businesses and seasonal demands. With the Boomi platform, we can now onboard our customers 75% quicker, from five to six weeks to under two weeks. Our partnership with Boomi helps us improve visibility over our delivery and order fulfillment, making us more nimble and competitive to meet the needs of marketplaces and ecommerce retailers,” Singgih added.
Thomas Lai, Vice President and General Manager for Asia Pacific and Japan, Boomi, said, “In a digitally connected world, staying ahead of the curve is key. Boomi enables companies to innovate quickly and at scale to meet their digital transformation and business goals. We are honoured to partner with SingPost as it transforms into a digital-first company, focusing on real-time data-driven insights.”
Ensuring data is available and actionable in real-time was a crucial part of SingPost’s digital transformation goals. The company wanted to break down data silos, improve data governance, and shift away from duplicate and legacy systems to take advantage of market opportunities and fuel business growth. To accomplish this, SingPost needed a robust and reliable integration platform as a service (iPaaS).
