Simpl Partners with Zepto
This partnership assumes significance as loyalty program users reflect a higher propensity to purchase more frequently with a higher order value.
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Simpl, India’s checkout network, announced the integration of its instant checkout on Zepto Pass to enhance the experience for millions of customers across the country.
Nitya Sharma, Founder and Chief Executive Officer, Simpl said, “Convenience is becoming a real differentiator in the internet commerce landscape today after selection and affordability as millions of existing customers expect an enhanced experience online. This necessitates a Khata-like experience to enable consumers to access their needs seamlessly along with the benefit of clearing their dues at once.”
“As a long-standing partner of Zepto, we have been one of the preferred checkout solutions for millions of their customers and are delighted to further enhance this khata experience on their recently launched Zepto Pass. This combination of quick commerce’s fastest deliveries with online khata will bring enhanced convenience to customers while attracting more customers into the quick commerce fold,” Nitya added.
Aadit Palicha, Co-founder and Chief Executive Officer at Zepto said, “We are thrilled with the response we received for Zepto Pass and are excited about enabling Simpl’s 1-Tap access to it for millions of our customers across the country. This partnership between Zepto and Simpl is synergetic to the core which is making consumers’ lives simpler through a unique combination of a khata for online grocery purchases with one-tap checkout and 10-minute deliveries. This combination enhances user convenience which has become of paramount importance today in order to deliver a great customer experience.”
This combination of an online kirana store like Zepto coupled with a traditional Khata-like experience online from Simpl offers speed in deliveries, convenience of an instant checkout along with rewards.
Furthermore, this partnership assumes significance as loyalty program users reflect a higher propensity to purchase more frequently with a higher order value.
