Payless, AdSpark Enhance Shopping, Rewards with New Digital Solution
Among the major prizes is a chance to win tickets to the ‘Grand BINIverse Concert’ and cash rewards amounting to Php 100,000.
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Instant noodles brand Payless has teamed up with digital advertising agency AdSpark to launch the ‘Payless Bigatin Promo,’ a digital solution to revolutionise shoppers’ experiences.
Through a seamless approach, the partnership with AdSpark allows customers to earn rewards while providing Payless with customer behaviour insights. Payless plans to leverage the data to enhance its activities in the future.
To participate, customers can scan the QR codes powered by SparkTech on promotional materials. The promo also features a rewards mechanism through SparkRewards, allowing customers to instantly disburse prizes. The tiered rewards structure gives them the opportunity to win major prizes based on their spending.
Among the major prizes is a chance to win tickets to the ‘Grand BINIverse Concert’ and cash rewards amounting to Php 100,000.
“We are pleased to partner with Payless on this project, which showed how strategic mechanics can drive sales and build brand affinity, reinforcing AdSpark’s role as a key enabler of digital solutions,” JL Erestain, Chief Operating Officer at AdSpark, said.
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RJ Sumilang, Director of Growth at AdSpark, commented, “We always strive to bring added value to our clients. Working with AdSpark allowed Payless to offer a more convenient way for consumers to enjoy their product while strengthening the connection with them.”
“This partnership with AdSpark has truly elevated how we engage with our customers. The seamless execution of the Payless Bigatin Promo not only enhanced consumer participation but also provided us with invaluable insights on how we could better serve our market. We are delighted with the results and look forward to more innovative collaborations with AdSpark,” Raymond Kalaw, Group Product Manager at Payless, said.
AdSpark is a portfolio company under Globe’s 917Ventures. SparkTech, its suite of AI-powered tools, helps brands analyse consumer data to improve their marketing strategies.
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