Omnicom Closes the Acquisition of Flywheel
The acquisition will enable Omnicom to connect its audience and behavioural data with product and transaction data to provide clients with unmatched insights and analytics.
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John Wren, Chairman and CEO of Omnicom, said, “We are thrilled to cross the finish line and officially welcome everyone at Flywheel to Omnicom. Flywheel’s best-in-class solutions are a game changer for our clients whose demand for digital commerce and retail media solutions continues to grow. When combined with our well-established offerings in commerce, media and precision marketing, we now have end-to-end services that outpace the competition.”
Duncan Painter, CEO of Flywheel, said, “Joining the Omnicom network takes our organisation to the next level. We can scale faster, leverage relationships, and combine data and technology efforts. We look forward to the unique offering created as we connect complementary data from Flywheel Commerce Cloud and Omni. The combination gives our clients an unmatched view of complex digital marketplaces and offers them new ways to automate, optimise, and measure their digital commerce and media spend.”
The addition of Flywheel uniquely positions Omnicom to seamlessly integrate offerings across retail and brand media, digital and in-store commerce, as well as precision marketing. Omnicom will connect the audience and behavioural data in its open operating system Omni to the product and transaction data in Flywheel Commerce Cloud to provide its clients with unmatched insights and analytics.
Flywheel will operate as a Practice Area within Omnicom and will be led by Duncan Painter, previously the CEO of Ascential.
