Nativo, Scope3 to Advance Sustainability in Digital Advertising
The partnership will enable brands to achieve their sustainability goals by better understanding and reducing the carbon footprint of their digital advertising campaigns.
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Nativo, the platform that enables brands to unlock the power of content to engage and influence their audiences, announced a new partnership with Scope3 that will enable brands to achieve their sustainability goals by better understanding and reducing the carbon footprint of their digital advertising campaigns.
By bringing transparency to every stage of the ad journey, Scope3 provides accurate emissions data, enabling stakeholders to reduce carbon emissions and build a more sustainable digital media ecosystem.
“Nativo’s solutions demonstrate innovation in media through premium formats, traffic shaping, and supply access,” said David Fischer, Head of Global Ad Tech Platforms at Scope3.
“Through this partnership, we look forward to not only demonstrating the real-world impact of these capabilities to Nativo clients, but also helping them to further reduce the carbon footprint of their media-buying. In fact, our teams have already begun exploring how Nativo’s methodology can help Scope3 stay ahead of industry changes.”
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, aims to make it easy for everyone in the advertising ecosystem to visualise, measure, and reduce their carbon emissions.
This is made possible with Scope3’s first-of-its-kind emissions model developed from open-source methodology to precisely measure the complex and interconnected advertising ecosystem. The model sits at the core of Scope3’s collaborative sustainability platform and every emissions reduction solution offered by the company, including Climate Shield and Green Media Products (GMPs).
“Nativo’s core business model demonstrates its commitment to a more-sustainable approach to digital advertising,” said Justin Choi, Founder and CEO of Nativo. “Nativo’s direct supply chain and technology efficiencies enable clients to measure and actively reduce carbon emissions of our clients’ campaigns.”
“In addition, through a direct and efficient supply chain that avoids MFA inventory, Nativo ensures advertising spend supports carbon reduction efforts. Through our partnership with Scope3, our clients will be able to better understand and demonstrate just how far these benefits of working with Nativo go toward helping them achieve their sustainability goals.”
