Award-winning customer experience specialist Bold Orange Company (Bold Orange) announced that it has acquired Three Deep Marketing (Three Deep), the rapidly growing St. Paul-based provider of performance marketing solutions including Salesforce Marketing Cloud implementation and optimisation services.
The acquisition of Three Deep follows a very robust growth year in 2020 for Bold Orange, which more than doubled its team in order to support the addition of 10 new clients. “At Bold Orange we feel it’s imperative to help our clients with their strategy, content, media, and MarTech optimisation,” said Margaret Murphy, founder and CEO of Bold Orange. “Many of our competitors focus on one or the other – content or technology. Our goal is to create powerful content while simultaneously optimising marketing technology to deliver customer experiences that drive bottom line impact for brands. With Three Deep we can now do this in greater ways for clients who are looking for expertise in Salesforce Marketing Cloud. We’re delighted to welcome this talented and dedicated group of professionals to our team.”
Bold Orange has multiple clients including Polaris, Anytime Fitness, SPS Commerce and eBay. With the addition of Three Deep’s roster, that will expand to include Watkins Wellness, Renewal By Andersen, Electrolux and many others.
“Bold Orange has an incredible reputation for excellent client service and transforming customer experiences. They are the perfect fit for our performance marketing and technology capabilities,” said Dave Woodbeck, co-founder and President of Three Deep Marketing. “We’re excited to join Margaret and the Bold Orange team as we share the same level of passion for driving strong outcomes for our clients and an inspiring culture for our employees.”
The Three Deep transaction marks Bold Orange’s first acquisition since partnering with Mountaingate Capital in 2018.