MoEngage Partners with Artefact MENA
This joint effort will help global businesses utilise AI and data-driven strategies to dissolve siloes and transform into consumer-centric brands.
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MoEngage, an insights-led Customer Engagement Platform, has announced a strategic partnership with Artefact MENA, a global provider of data consulting, data science, AI technologies and marketing services.
Sanjay Kupae, Head Alliances and Partnerships, MoEngage, said, “At MoEngage, we have always advocated for data-driven decision-making and strategising. At the core of our innovative offerings, be it AI-enabled insights or campaign optimisation, is the innate drive to help brands become more and more consumer-centric. Our partnership with Artefact further underscores our desire to help global consumer brands offer meaningful, contextual, relevant, customer-centric experiences utilising our combined proficiency when it comes to data and AI.”
Rahul Arya, CEO and Managing Partner of Artefact MENA, said, “This strategic partnership with MoEngage, marks a pivotal moment in advancing customer engagement and data-driven marketing strategies. This collaboration represents a shared commitment to delivering cutting-edge solutions that drive tangible results and foster sustainable growth for our clients.”
This joint effort will help global businesses utilise AI and data-driven strategies to dissolve siloes and transform into consumer-centric brands.
