MMA Smarties MENA 2021 Winners Receive NFT Awards 

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MMA Smarties commemorated innovative and effective modern marketing campaigns that ran across the Middle East and North Africa region during 2021 with NFTs.

Known as Smarties MENA Into The Metaverse, the tokenised awards were created by an Istanbul-based artist, Efe Balun. He designed four exclusive animated artworks representing the trophy categories (Bronze, Silver, Gold and Industry Awards).

The event hosted MENA thought leaders from leading brands in the marketing ecosystem. At the Innovation & Creativity panel, Devrim Melek, Senior VP, Strategy, OSN, Dr. Tamer Eltoni From Etisalat and Nurcan Bıçakçı Arcan from SAS talked about the role of the CMO and discussed how marketers need to adapt their skillset and mind to excel at their duties and advance the company.

One of the sessions was called ‘New Era Of Marketers – What is the Future of Social Media Platforms’ panel where Fahad Osman, Regional Head of Marketing, Tiktok, Souheil Soueid, Head of Advertising Product & Solutions, MENA, Google, Julie Caironi Beck, Marketing – MENA Regional Head, Snap Inc., Terry Kane, Director, Meta shared the new trends on social media of the leading platforms.