Martechvibe To Launch Report on Channel Optimisation in the Middle East
In partnership with Adwake, Enhancing Ad Performance: The State of Channel Optimisation in the Middle East aims to identify shifts and attitudes towards new ways of working among leading brands.
Topics
The vast majority of businesses today are assigning their budgets to digital marketing and campaigns—the race to grab the audience’s attention is brutal. With advertising budgets prioritising digital channels due to their measurability, campaign optimisation for peak performance is crucial.
In partnership with Adwake, Martechvibe is pleased to announce the upcoming report, Enhancing Ad Performance: The State of Channel Optimisation in the Middle East. This report will explore strategies for reducing production costs, increasing ROAS (Return On Ad Spend), and selecting the most effective channels to achieve messaging goals. Key metrics will include conversions, audience engagement, and overall campaign performance.
The report will also cover the role of advanced technologies, including AI-driven analytics and real-time reporting tools, in measuring and analysing campaign success.
What Will the Report Cover?
Key Insights:
- Insights into brand building versus performance marketing
- The challenges and opportunities in metrics & attribution
- The current scenario in the complexity of channels
- The challenges and consequences of ad fraud
- The desired inputs from tech partners
- Actionable recommendations for business improvement
This report’s insights will be backed by a comprehensive survey conducted across diverse industries in the Middle East. The survey will help examine how brands are expanding their advertising efforts across digital platforms.
Take the survey here.
If you would like to contribute to the reports as an expert, please reach out to chandni@vibeprojects.com.
