LEGO Debuts First Rewards Program in the UAE

The LEGO Brick Rewards program includes a user-friendly rewards centre, offering members with the convenience of effortlessly tracking points, vouchers, and transaction history in one centralised platform on LEGO.me.

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    • LEGO Certified Stores has launched the LEGO Brick Rewards in partnership with Majid Al Futtaim’s SHARE loyalty program, marking the brand’s first-ever rewards initiative in the UAE.

    Designed for LEGO enthusiasts, members will receive a AED 5 voucher on every purchase worth AED 200 at all LEGO Certified Stores in the UAE or through LEGO.me plus gain early access to LEGO Certified Store offers, product launches and events.

    By signing up to LEGO Brick Rewards, participants automatically gain access to the SHARE rewards program and will accumulate SHARE points with each transaction, unlocking further rewards in the future. Existing SHARE members can register for LEGO Brick Rewards via the SHARE App.

    The LEGO Brick Rewards program includes a user-friendly rewards centre, offering members with the convenience of effortlessly tracking points, vouchers, and transaction history in one centralised platform on LEGO.me. This seamless integration ensures that members can completely maximise their rewards and stay informed about their LEGO Brick Rewards journey.

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