Landmark Group Selects SML RFID for Enhanced Retail Experiences
With SML’s item-level RFID solutions, retailers will gain the advantage of real-time inventory tracking with unparalleled accuracy.
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SML RFID, recognised globally for its RFID solutions, announced its selection by the Landmark Group, a Middle Eastern retail organisation.
Dr Prakash Rao, who oversees Supply Chain Projects and Home Operations at Landmark Retail, said, “As one of the largest omnichannel retailers in the Middle East region, we at Landmark Retail constantly endeavour to deliver seamless and best-in-class shopping experiences to our customers. Investing in retail innovation and technologies across our value chain is crucial to support our efforts to deliver exceptional value to the fast-evolving customers of the region.”
“RFID is one such solution that will provide enhanced inventory accuracy and accountability between various entities across our supply chain. With their immense RFID expertise, we believe SML would be an ideal solution provider to fulfil our item-level RFID requirement. We are pleased to have SML on board,” Dr Prakash added.
Dean Frew, President of RFID Solutions at SML Group, said, “It is exciting to be a part of Landmark’s digital transformation journey as its strategic partner. We are confident that our item-level RFID solutions will deliver tangible value for their business and customers alike.”
“With the combination of deployments in Landmark’s stores and distribution centers with the expertise of our strategic partners Microsoft, Zebra, and Clustag by Rielec, world leaders in their technology space, this project will be the first of this scale in the region and one that will set a benchmark in the industry,” Dean added.
With SML’s item-level RFID solutions, retailers will gain the advantage of real-time inventory tracking with unparalleled accuracy.
Through this strategic partnership, Landmark Group will implement cutting-edge item-level RFID solutions throughout its vast network of over 600 stores and 10 distribution hubs across the MENA territory.
