Klook to Build Global Brand Strategy with The Secret Agency
The Secret Little Agency’s remit includes the development of a global brand strategy for Klook’s marketing and communications.
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After a competitive closed-door pitch, travel and experience platform Klook has appointed independent creative agency The Secret Little Agency as its creative partner for their upcoming global brand work.
The Secret Little Agency’s remit includes the development of a global brand strategy for marketing and communications, conceptualisation of global brand platforms and campaigns, as well as mapping opportunities for future experience pillars.
Klook will join the agency’s list of global clients which include Star Alliance, IKEA Singapore, Marriott Bonvoy, DBS Bank and more.
Marcus Yong, Vice President of Global Marketing at Klook, said, “Choosing the right partner to support our next stage of growth was crucial. The Secret Little Agency demonstrated a clear understanding of our goals and brought fresh ideas to the table. We’re excited about this collaboration and what we can achieve together to bring even more joy to millions of travellers around the world.”
Meanwhile, Eunice Tan, Group CEO at The Secret Little Agency, said, “Klook has transformed the way we travel and enjoy experiences over the past decade. We are excited to embark on this journey and to work together to co-create a revolutionary brand as they enter their next chapter of innovation.”
