Jamaica Tourist Board, the organisation responsible for worldwide tourism marketing and promotion for Jamaica, has partnered with Havas House to develop various multilingual publications that will be distributed to both travel agents and potential visitors around the world. Havas House, the global custom media, content, and publishing division of Republica Havas and Havas Creative North America, created the guides in English, French, German, Portuguese, Spanish/Latin America, and Spanish/Castilian.
“Promoting Jamaica as a world-class destination for work and play is by far the most essential work we do,” said Donnie Dawson, deputy director of tourism for the Jamaica Tourist Board. “The materials which Havas House has created not only seamlessly blend in with our current branding and creative campaign strategies, but also serve to reach new audiences across the globe.”
Showcasing stunning photography that highlights the island’s natural beauty and unique culture, the Destination Guides provide an overview of the best that Jamaica has to offer to boost tourism, including, but not limited to sightseeing, activities, dining, and more.
“It’s an honour for us at Havas House to welcome the Jamaica Tourist Board as we help promote this vibrant destination,” said Marisa Beazel, president and publisher of Havas House. “Our team takes great pride in partnering together to serve the island’s overall tourism industry.”