Instacart Announced New Capabilities For Ecommerce Solutions
Retailers like Gelson's Markets and Stew Leonard's are using Instacart Storefront and Storefront Pro to build custom content and shoppable campaigns
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Instacart, the leading grocery technology company in North America, announced new capabilities for its enterprise ecommerce solutions that make it easier for retailers to customise their storefronts and launch shoppable campaigns for holidays or special occasions. Retailers can now modify their homepages, create custom landing pages, and build shoppable campaigns from a user-friendly dashboard in Instacart Storefront and Storefront Pro. Stew Leonard’s is already using these capabilities to offer engaging ecommerce experiences for customers, and Gelson’s Markets will be introducing them on their online storefronts soon.
“In today’s competitive landscape, our retail partners want to provide an authentic and differentiated online shopping experience,” said Chris Rogers, Chief Business Officer at Instacart. “Our Storefront and Storefront Pro solutions give retailers the power to take control over their online presence so it reflects their brand identity and showcases their unique value. They can now seamlessly launch shoppable campaigns that capture seasonal moments, handpick products that resonate with their audience, and foster stronger customer connections.”
Enhanced features of Storefront and Storefront Pro will enable retailers to:
- Add dynamic content to homepages: Retailers can easily modify their homepages using Instacart’s self-serve tools, including adding banners and other visually enticing elements. This makes it easy to showcase weekly or daily promotions and merchandise products – including private label brands – and reflect the retailers’ brand, using preferred colours, logos, fonts, and more.
- Create custom landing pages: Retailers can create custom landing pages with images, text, and shoppable elements that allow for compelling storytelling and merchandising. For example, a retailer could design a page that showcases their private label brand, explaining the brand ethos and highlighting best-selling items that can be added to the cart with a click. This capability also allows them to easily build static pages – like an “About Us” or “FAQ” – directly within Storefront and Storefront Pro.
- Build shoppable campaigns: Retailers can build shoppable campaigns that appear across their storefronts using Instacart’s pre-built templates or their own custom layouts. Retailers can set specific goals for their campaigns – such as increasing conversion, rewarding loyalty members, or driving customer retention – and the self-serve tooling will make recommendations to drive impact based on Instacart’s knowledge of consumer behaviour.
