Horatio Launches OOH Campaign To Transform CX Outsourcing Perceptions
Horatio's inaugural OOH campaign, launched in partnership with 10k Advertising, is a mix of street advertising and wild posters found in Tribeca, Soho, the Flatiron, Union Square, Madison Square – and all along the West Side Highway.
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Horatio, the modern outsourcing company helping way companies work through CX services to transform business efficiency, launched their first OOH campaign in New York City where the company is headquartered.
The advertising campaign, which comes on the heels of their digital commercial debut, emphasises the significance of authentic and purposeful customer interactions in today’s increasingly digital world.
Horatio’s inaugural OOH campaign, launched in partnership with 10k Advertising, is a mix of street advertising and wild posters found in Tribeca, Soho, the Flatiron, Union Square, Madison Square – and all along the West Side Highway.
It was designed to highlight the escalating demand for comprehensive omnichannel customer experience and business outsourcing support. According to recent research, companies who choose to outsource business processes report an average cost savings of 15-30% through the types of services Horatio offers.
“Our first OOH campaign reflects Horatio’s steadfast dedication to making the outsourcing process more human-centric. By emphasising the importance of integrating communication channels and genuine interactions, Horatio looks to revolutionise how outsourcing is perceived and managed, ensuring a more personalised and empathetic approach to customer support,” said Alex Ross, Horatio Cofounder and COO.
Horatio recently expanded their services to include Trust and Safety and KYC services consulting. Their clients, predominantly based in North America, include sectors in edtech, finance, healthcare, SaaS, and travel and hospitality.
Recently, the company broadened its footprint in Latin America by inaugurating a new office in Bogotá, Colombia, and expanding its existing office in Santo Domingo, Dominican Republic.
