HDFC Ergo General Insurance Company Unveils Love All Campaign
HDFC Ergo General Insurance Company has unveiled the Love All initiative.
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The Company has been working towards crafting a workplace that works for all, channelling the inherent recognition that as a country, everybody is organically diverse in ethnicity, language, food habits, abilities and more.
The Love All campaign, which has been showcased as a film, is an initiative to harness this diversity with one language – one understood by each and every citizen of the country. This is hinged on the meta-emotion of love. It appeals to people to acknowledge that the emotion of love enables one to create space to include everyone without any conscious or subconscious bias.
Somesh Surana, Head of Digital Business Group and Marketing, HDFC Ergo General Insurance, said, “For us at HDFC Ergo , diversity is more than an effort; it is an emotion for us. We have also set up a dedicated Diversity Council at our organisation, comprising functional heads from various departments of the organisation. The term Love All has everything the initiative needs – Simplicity and positivity. Even when we say the words it awakens something inside of us that touches the humane side of us. The film depicts some realistic scenarios and nudges the viewers on the conscious and unconscious biases in a heart-touching way. As an organisation that has got its heart in the right place and has mandated Diversity, Equity and Inclusion as a responsibility, we are happy to spearhead the inclusion movement through Love All.”
Parikshit Bhattaccharya, Chief Creative Officer, BBH India, said, “HDFC Ergo, with 11,000+ employees, has set industry benchmarks when it comes to fostering a diverse and inclusive workforce. Love All is a tribute to that spirit of the organisation, and it leverages the learning to create a toolkit for other corporate citizens. We’re proud to have created this open-source movement that challenges biases, fosters inclusivity, and inspires positive change at scale.”
The campaign is being launched through a TV panel discussion between two Sudakshina Bhattacharya, President and CHRO, HDFC Ergo and Anupriya Acharya, CEO Publicis Groupe, South Asia, where they share their personal and professional journeys and highlight the importance of an inclusive workplace. The episode also showcases the diversity initiatives by the Company and features a real-life scenario of an employee with partial visually impairment going through a braille poster in the office. This will be followed by content placements at Newspapers and digital media and will be further promoted through influencers and social media platforms.
