GrabAds Launches Marketing Manager On Mobile

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GrabAds’ “Marketing Manager”, a web-based marketing platform dedicated to SMEs, is now available on mobile in a bid to help SMEs in the Southeast Asia region to boost their sales.

Ken Mandel, regional head of GrabAds and Brand Insights, said, “GrabAds is committed to providing self-serve solutions to help our MSME merchant partners promote their products and drive more sales for their business through Grab. MSME merchants juggle various roles–from chef to bookkeeper, accountant and marketer– which necessitates their need for an easy-to-use, flexible yet effective marketing tool.”

“When we conducted our own survey among our merchants, nearly half the merchants said that they prioritise conversion and cost when selecting an ad platform, which is why the latest features on Marketing Manager on mobile address the everyday challenges that our MSME merchants face,” Ken added.

‘Marketing Manager’ on mobile is designed for merchants looking for straightforward and swift campaigns on mobile, providing a user-friendly option and is now available in Cambodia, Malaysia, Myanmar, Singapore, the Philippines and Vietnam.

‘Marketing Manager; has also introduced the all-new “spotlight campaigns” feature, exclusively for mobile, where Grab curates specially designed campaigns – often only for a limited time- to assist merchants in maximising visibility and enhancing sales conversions.