Destination XL Partners with Bluecore
Destination XL boosts shopper identification and personalisation efforts with Bluecore technology.
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Destination XL Group has announced an expanded partnership with Bluecore, a shopper identification and customer movement technology specialist.
The men’s apparel retailer selected the company as its single technology partner for identification, audience building and segmentation and campaign management.
By consolidating multiple marketing technologies and capabilities onto Bluecore, it says it will deliver a greater level of personalisation to shoppers at scale and meet customers exactly where they are, with the brands, styles and products they want to shop and purchase.
DXL operates nearly 300 DXL Big + Tall retail and outlet stores and Casual Male XL retail and outlet stores across the United States, as well as its ecommerce website and mobile app. It will now connect shoppers’ online and offline experiences to increase shopper and customer identification, drive first time and repeat conversion and reactive lapsed buyers.
“As an omnichannel retailer, it’s critical that we understand what every customer needs to support their shopping and buying journeys and it’s now through Bluecore that we have a single, holistic view into our customers’ individual preferences and shopping behaviors,” said Jim Reath, Chief Marketing Officer at DXL.
“Our digital marketing through Bluecore is bringing our offline and online channels together to create a seamless personalised shopper experience in partnership with our Digital and Technology teams. Beyond the technology itself, it has proven to be a strategic partner who is always looking out for our business and acts as an extension of our marketing team.”
DXL can identify anonymous shoppers and known customers who are not logged into the brand’s website and respond to shopper and customer signals through automated, personalised messaging on its site, app, in-store and other touchpoints.
The aforementioned platform enables it to create specific activations at the product SKU level, clothing size and other product data attributes so that the retailer can speak directly to their range of different shoppers. It does this through its approach to combining customer and product data and expansive set of retail specific AI models.
“DXL is highly attuned to its customers’ shopping needs and has long led a customer first strategy, understanding that focusing on customers, rather than channels, which is what will ultimately drive growth,” said Jason Grunberg, CMO at Bluecore. “By bringing together the capabilities of multiple marketing technologies onto Bluecore, DXL can accelerate revenue generation while protecting margin without over delivering communications to customers.”
