Danske Bank Partners with Backbase
The agreement gives Danske Bank access to Backbase’s Engagement Banking Platform, offering their customers a continuously improved digital customer experience.
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Danske Bank entered into an agreement with Backbase, which will enable them to provide their customers with the best digital customer experience and the latest innovative solutions.
The agreement gives them access to Backbase’s Engagement Banking Platform that over the coming years will be implemented across their digital channels. This will enable them to offer their customers a continuously improved digital customer experience, allowing them to tailor their business operations around the customer journeys.
Frans Woelders, Chief Operating Officer at Danske Bank, said, “This engagement is testament to our customer focus and our commitment to ensuring the best digital banking experience for the future. A new platform that works across the web, mobile apps and our adviser tools is one of the ambitions in Danske Bank’s Forward ’28 strategy, and the agreement with Backbase is the next step towards achieving that ambition.”
Christian Bornfeld, Head of Personal Customers and Financial Crime Risk & Prevention, says: “This platform will allow us to take our interaction with customers though our digital solutions to the next level and to introduce enhancements at greater speed than ever before. It will thus enable us to provide market-leading convenience and personalisation for our customers with great insights, increased proactivity and easy access to assistance and advice.”
The engagement lies in direct continuation of the bank’s strategy, Forward’28. With the new strategy, they will set clear ambitions to strengthen their position as a leading bank in the Nordic region and make significant investments in their customer offerings.
