Creative Agency CAPE Announces Launch
Founded in 2024, Casey Ritts and Pete Gosselin, CAPE is a full-service creative agency based in New York City,
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After a year of strategic development and quiet growth, CAPE announced its official launch and entered the advertising landscape.
Founded in 2024, Casey Ritts and Pete Gosselin, CAPE is a full-service creative agency based in New York City, poised to help change the course of great companies.
Born from a decade-long partnership at some of the world’s top global agency networks, the founding team at CAPE is no stranger to transformative brand work. Together, they have elevated legacy brands from contenders to category leaders. Now, they bring that same strategic vision and creative firepower to CAPE, a nimble and dynamic agency designed to navigate the complexities of modern marketing for organisations of every scale.
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“At CAPE, our best work comes from a deep curiosity about our clients’ worlds and designing teams to integrate with how they actually work; it’s about the journey to affect real change–together,” said Ritts, Co-Founder and CEO.
“We are driven by curiosity, collaboration, and a relentless focus on delivering value. We’re a place where ideas lead to impact, creativity drives capital, and we focus on the value of progress over perfection. In the last year, we’ve been achieving these goals: winning AORs, delivering for new partners from startups to established blue chip brands and quietly but forcefully making our way into the industry.”
Gosselin, Co-Founder and CCO added, “when you’ve seen creativity really affect a business, it’s addictive. From a CTA test to a Super Bowl spot, we use strategy and talent to craft ideas that fuse data and creativity. And, so we built an agency to do exactly that.”
One aspect that sets CAPE apart is its Bravely Smart approach—creative that is both bold and strategic, designed to drive real results. This approach bridges the gap between brand and performance, leveraging storytelling to engage audiences in today’s complex media landscape. By integrating craft, culture, insights, and data, it creates a system that connects with audiences and fuels business growth.
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