Contentful Partners With BigCommerce And WPP
Contentful and WPP will provide targeted investment to deliver composable content solutions, BigCommerce platform will allow ease adoption of composable commerce and deliver omnichannel buying experiences.
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Contentful is partnering with BigCommerce, an ecommerce platform provider, to help retailers build personalised shopping experiences, and with WPP, an advertising agency group, to deliver composable content solutions.
The partnership with BigCommerce seeks to enable organisations to integrate Contentful with their BigCommerce platform to ease adoption of composable commerce and deliver omnichannel buying experiences tailored to customer needs and preferences.
The Contentful Composable Content Platform brings the building blocks of content together to create once and reuse in any digital experience. Now, BigCommerce customers can orchestrate content and messaging across brands, regions, and channels to create seamless shopping experiences at scale.
“Brands want to deliver unmatched personalisation and customer experience across every customer touchpoint, and our partnership with BigCommerce makes it easier for digital teams to deliver on that goal,” said Steve Sloan, CEO of Contentful, in a statement. “With content as an integral part of a brand’s storefront, businesses can deliver truly engaging experiences at scale.”
“Our partnership with Contentful further illustrates our commitment to providing merchants access to the highest-calibre technologies and service providers available in the industry,” said Russell Klein, chief commercial officer of BigCommerce, in a statement. “Contentful shares our desire to help merchants sell more and grow faster to maximise success, and we look forward to working together to mutually support customers.”
Through the partnership with WPP, Contentful and WPP will provide targeted investment into joint product development and innovation to deliver composable content solutions for inclusive and accessible brand experiences.
As a partner, Contentful will help WPP enhance its offerings, such as Brand Guardian, an AI-powered accessibility tool from WPP’s Wunderman Thompson, that natively extends and integrates with Contentful.
“The partnership between Contentful and WPP enables us to deliver the best outcomes possible for every one of our customers,” Sloan said. “I’m thrilled to see the benefits of our composable content platform come to life with the expertise of the outstanding agencies within the WPP network.”
“With the acceleration of the changing consumer and social awareness demands upon brands, our client’’ need for fast time to market and truly accessible, composable, and agile capabilities that meet the expectations of the modern consumer has never been more important,” said Nilufar Fowler, executive vice president of strategic partnerships at WPP, in a statement. “This partnership with Contentful reflects our commitment to invest and develop unique composable commerce and digital experience content offerings for our clients.”
