Coda Refreshes Brand Identity to Reflect Partner-Centric Goal
Through the rebrand, Coda positions itself as a catalyst for growth, helping businesses with commerce solutions.
Topics
Coda, a digital content monetisation company, has refreshed its brand to demonstrate its focus on its partners’ growth. From ‘Coda Payments,’ the company has updated its name to ‘Coda,’ reflecting its intent to go beyond payments and gaming.
The rebrand highlights Coda’s aim to focus on driving opportunities for its partner’s growth globally. More than its focus on payments and gaming, Coda is also championing success for its partners.
With its new tagline, ‘Customize. Maximize. Monetize.’, Coda is reinforcing its commitment to its partners, allowing them to customise solutions, maximise efficiencies, and monetise content.
Through the rebrand, Coda positions itself as a catalyst for growth, helping businesses with commerce solutions. Additionally, the new identity strengthens its connection to its flagship sub-brand Codashop and its parent brand.
Consequently, Coda has revealed its new website, donning its new logo. Aligning with its brand identity, the website features a modern design that emanates a confident and conversational tone.
“Our new brand reflects how far we’ve come and where we’re heading. This isn’t just a cosmetic change. It’s a statement of intent. We stand out as a partner who is delivering customised solutions and maximising growth for our partners. Our brand now reflects this,” Claire Weston, Chief Marketing Officer at Coda, said.
