Brand Networks Launches Aimy
Unlike traditional tools built for large, resourced teams, Aimy is purpose-built for small and mid-sized businesses, but scalable enough to support larger organisations and enterprise use cases as well.
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Brand Networks has announced the launch of Aimy, an AI-powered advertising assistant built to radically simplify how small and mid-sized businesses (SMBs) plan and run paid media campaigns. Available for early access, Aimy combines AI technology with real-world media buying expertise.
Designed for efficiency, accessibility, and performance, Aimy enables users to plan, execute, optimise, and report on multi-channel campaigns without requiring prior media buying expertise.
Aimy gives SMBs — and the larger businesses, platforms, and organisations that support them— the ability to run effective ad campaigns across Google, Meta, X, and soon, LinkedIn and TikTok, with minimal effort. The result is meaningful time and cost savings, stronger campaign performance, and a much simpler experience.
“Aimy isn’t here to replace creativity, it’s here to remove barriers. We’re giving lean teams access to media tools that used to be reserved for big budgets and expert operators,” said Mike Garsin, CEO of Brand Networks. “Aimy makes smart advertising something that anyone can do.”
Unlike traditional tools built for large, resourced teams, Aimy is purpose-built for small and mid-sized businesses, but scalable enough to support larger organisations and enterprise use cases as well.
Aimy automates tasks like audience targeting, creative recommendations, budget optimisation, and performance reporting. Campaigns can be managed from a desktop or mobile, making the experience seamless for businesses on the go.
Aimy’s Key Features:
- Goal-based campaign planning powered by AI.
- Smart creative suggestions with automated previews.
- Cross-channel media buying across Google, Meta, X, and soon, LinkedIn and TikTok.
- Real-time pacing alerts and performance optimisation.
- Simple, customised reporting based on campaign objectives.
- Recommendations informed by media buying data and performance benchmarks.
Aimy is the latest innovation from Brand Networks. Since 2007, the company has built practical advertising technologies, including the first AI-powered automated cross-channel optimisation platform, media management tools, and ad formats for many platforms.
With Aimy, BN continues this track record of innovation, serving a new generation of advertisers who may not have dedicated media teams but still aim to achieve ambitious goals.
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