Bloom Raises Funds To Bring Generative AI To eCommerce
Product photo performance engine Bloom announced that it has raised $1.1 million at the close of its seed funding round. The AI-driven platform has garnered backing from various high-powered venture firms and angel investors, bringing Bloom one step closer to bringing generative AI to eCommerce. Bloom uses generative AI to improve customers’ online shopping experiences […]
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Product photo performance engine Bloom announced that it has raised $1.1 million at the close of its seed funding round.
The AI-driven platform has garnered backing from various high-powered venture firms and angel investors, bringing Bloom one step closer to bringing generative AI to eCommerce.
Bloom uses generative AI to improve customers’ online shopping experiences and drive more sales. Bloom’s technology tracks a consumer’s on-site behaviours such as clicks, zooms, swipes, and bounces and then compiles that behavioural data to deliver pixel-by-pixel the most compelling and personalised images possible.
The result is that consumers spend more time on the page and eventually purchase. eCommerce sites integrating Bloom have seen a boost in their conversion rates ranging between 5-14 per cent without the merchant lifting a finger.
“We’re building the engine to power billions of shopper sessions with 100 per cent personalised content,” said Dundas. “Bloom is positioned to become an essential layer to the eCommerce tech stack.”
Bloom’s seed funding round was backed by prominent investors who have supported a wide range of startups, including those in the AI sector. Investors in the seed round include Inovia Capital; AIX Ventures, featuring Investing Partners Richard Socher (founder of MetaMind), Pieter Abbeel (co-founder of Covariant), Chris Manning (director of Stanford AI Lab), and Anthony Goldbloom (founder of Kaggle); Forum Ventures, which also invested in Bloom during its pre-seed accelerators; OneValley Investments; and The Y Startup Index, co-founded by Sean Glass, a prolific angel investor and serial entrepreneur.
By integrating Bloom into their sites, merchants, especially those with $1+ million in sales, can enhance the online shopping experience with a done-for-you AI-driven solution that closes more sales without investing additional precious time or human resources into the process.
“Showing the same product photos to every shopper is medieval,” said Shaun Johnson, founding partner at AIX Ventures and seed round investor. “A shopper should see a photo that is generated to meet their specific needs, including the model type and environment. Bloom is this dynamic photo solution that is taking e-commerce photos into the future.”
The seed funding will enable the Bloom team to bring its solutions to more merchants and continue to expand its capabilities, eventually achieving its ultimate vision of linking its performance engine with generative AI in real-time.
