BigCommerce Launches Multi-Storefront
BigCommerce, an eCommerce platform provider, has launched Multi-Storefront to help merchants create and manage multiple storefronts within a single BigCommerce store. Whether growing sales in new regions with localised storefronts, managing multiple brands, or customising for different customer segments, merchants can now manage every aspect of their business from one dashboard. “Multi-Storefront marks a significant […]
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BigCommerce, an eCommerce platform provider, has launched Multi-Storefront to help merchants create and manage multiple storefronts within a single BigCommerce store.
Whether growing sales in new regions with localised storefronts, managing multiple brands, or customising for different customer segments, merchants can now manage every aspect of their business from one dashboard.
“Multi-Storefront marks a significant milestone in our platform’s ability to serve the most complex use cases and is expected to be the most transformative of our enterprise product enhancements,” said Brent Bellm, CEO of BigCommerce.
“This powerful new capability gives merchants the flexibility to grow their brand, segment, and geographic scope within the scalable context of a single account.”
All storefronts can be powered by BigCommerce’s native stencil theme framework or by a third-party headless front end such as Next.js, Bloomreach, and WordPress. Companies can even mix and match headless and native stencil storefronts in a single account.
Accessible from the BigCommerce control panel, Multi-Storefront enables merchants to deliver tailored shopping experiences to their different buyers by setting up unique storefronts with separate domains, customised design, transactional and promotional emails, and custom pricing with preferred payment methods. Merchants can also simplify management through holistic views to manage customers, products, order fulfillment, and storefront analytics and data insights.
