Amperity, Microsoft Azure Collaborate to Improve Customer Interactions

Amperity and Microsoft Azure will use data-driven insights and personalisation to enhance customer interactions.


  • Amperity, an AI-powered Lakehouse customer data platform (CDP), and Microsoft Azure collaborate to help businesses change customer interactions via data-driven insights and personalisation. 

    Retailers may use first-party data to develop loyalty, reduce turnover, and maximise lifetime value, while also shaping future omnichannel experiences and fostering pre- and post-purchase interaction and brand advocacy.

    The innovative cooperation recently received recognition at the Microsoft Retail & Consumer Goods 2024 Microsoft Partner of the Year Award, where Amperity was named a finalist. The organisation was named to a global list of notable Microsoft partners for its achievements in designing and executing customer solutions using Microsoft technology.

    Speaking about the partnership, Curt Lockton, SVP of Strategic Partnerships at Amperity, said, “The synergy between Amperity and Microsoft is pushing the boundaries of AI-driven customer experiences, and empowering brands to harness the full potential of their data to understand their customers, deliver personalised experiences and drive revenue. We are incredibly honoured and grateful to be named a finalist for the Retail & Consumer Goods Partner of the Year by Microsoft. This award is a reflection of the transformative impact our partnership has had on our mutual customers.” 

    Meanwhile, Nicole Dezen, Chief Partner Officer And Corporate Vice President at Microsoft, said, “Congratulations to the winners and finalists of the 2024 Microsoft Partner of the Year Awards! The momentum generated by numerous AI & Copilot announcements this year fueled innovation from our partners, enabling groundbreaking services and solutions to customers. I am inspired by the capability and creativity in our partner ecosystem and this year’s winners beautifully demonstrate the best of what’s possible with AI and the Microsoft Cloud.” 


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