Amazon Debuts AI-powered Tool For Shopping

What to Read Next

1. TripleLift Announces Partnership with Attain to Unify Context and Commerce

2. Seedtag Partners with IRIS.TV to Expand Contextual Signals for CTV Targeting

3. Magnite, Cognitiv Announce Deep Learning Integration for Real-Time Curation

4. Dscout Announces Integration with HeyMarvin

5. Comscore Launches Program-Level Capabilities within CCM

Amazon rolled out its generative AI tool that can answer shoppers’ questions about a product and respond to creative prompts. The feature has been designed to prevent shoppers from having to scroll through reviews or a product listing itself in order to find information.

Amazon spokesperson Maria Boschetti said, “We’re constantly inventing to help make customers’ lives better and easier, and are currently testing a new feature powered by generative AI to improve shopping on Amazon by helping customers get answers to commonly asked product questions”.

This news highlights a clear trend of AI capabilities beginning to merge with ecommerce. Just last week Microsoft and Walmart announced an AI-powered search function that aims to understand the context behind a customer’s query in order to generate personalised search results.