Amazon Debuts AI-powered Tool For Shopping

The generative-AI-powered functions aim to improve shopping by Amazon helping customers get answers to commonly asked product questions.

Staff Writer January 22, 2024 Reading Time: 3 mins

Topics

News

Amazon rolled out its generative AI tool that can answer shoppers’ questions about a product and respond to creative prompts. The feature has been designed to prevent shoppers from having to scroll through reviews or a product listing itself in order to find information.

Amazon spokesperson Maria Boschetti said, “We’re constantly inventing to help make customers’ lives better and easier, and are currently testing a new feature powered by generative AI to improve shopping on Amazon by helping customers get answers to commonly asked product questions”.

This news highlights a clear trend of AI capabilities beginning to merge with ecommerce. Just last week Microsoft and Walmart announced an AI-powered search function that aims to understand the context behind a customer’s query in order to generate personalised search results.

Topics

News

About the Author

The Martechvibe team works with a staff of in-house writers and industry experts.
View More

Tags:

customer experience

Advanced Search

Latest Stories

Supermetrics Unveils Supermetrics AI to Accelerate Marketing Intelligence

2 hours ago Built in response to customer demand for faster and reliable ways to act on their data, Supermetrics AI provides teams with new ways to move from insight to execution with confidence.

Palantir, Stagwell Partner to Launch AI Platform for Marketers

2 hours ago The partnership is centred around building an AI and data platform that offers clients a fast path to a central source of marketing and advertising targeting information, unlocking new ROI for corporate marketers.

MoEngage Raises $100M to Accelerate AI Marketing Expansion

2 hours ago The investment, led by Goldman Sachs Alternatives and A91 Partners, will strengthen MoEngage's position across North America and EMEA, amid growing global demand for next-generation AI-powered marketing technology.

Innovid Expands Harmony with Conversion Signals

2 hours ago Harmony’s Conversion signals connect ad exposure data directly to attributed conversions, bridging the gap between delivery and performance.

How Can Brands Escape the AI-Sameness Trap?

a day ago Brands that delegate design and decision-making entirely to algorithms inevitably fall into homogenisation, where content starts to look and feel the same. The consequence is not just creative fatigue, but a measurable decline in long-term results, says John Speers, Joint Managing Director Middle East at MSQ.

Thryv Introduces AI-Enabled Marketing Software for Home Services Businesses

a day ago Using Thryv’s AI-driven automated software, home service businesses can market their services to high-intent prospects and accelerate revenue growth.

ON24 Integrates with LinkedIn to Boost B2B Event Marketing Reach

a day ago New ON24 and LinkedIn collaboration will simplify event creation and promotion, expand audience targeting and reach, and deliver measurable impact for marketing, sales, and business teams worldwide.

ID5 Acquires TrueData

a day ago By bringing in TrueData’s graph, ID5 is expanding its operations in the US and strengthening its Adaptive Identity technology with new datasets and expertise.

DoubleVerify Introduces DV AI Verification

a day ago New DV AI Verification by DoubleVerify offers a set of products that enable advertisers to identify and manage AI agent interactions and avoid low-quality AI-generated content.

Cisco Launches Cisco IQ

a day ago Cisco IQ is an important step in realising Cisco's vision for agentic AI-led customer experience, where interactions are personalised, proactive, and predictive.

Topics

Share