Acoustic Debuts Intent-Based Multichannel Marketing Platform

Acoustic, a global marketing and customer engagement provider for B2C brands, announced the launch of Acoustic Connect℠, a first-of-its-kind, all-in-one platform for multichannel marketing, personalised journey orchestration, and behavioural experience insights. With Acoustic Connect, marketers will gain unprecedented visibility from campaign to conversion, empowering them to leverage real-time behavioural insights for enhanced customer engagement and data-driven, intent-based strategies.

Today, engaging consumers effectively and delivering personalised, high-quality customer experiences have become increasingly challenging, especially without unified solutions that meet these demands. To create winning, one-to-one customer experiences, brands require a comprehensive understanding of how their customers interact with them, which traditional marketing platforms cannot provide. Acoustic Connect closes this gap by offering brands in-depth insights into each customer’s experience using behaviour-based signals that reveal every interaction throughout the customer journey. By uncovering the intent behind each engagement, including why customers convert or abandon, marketers gain the critical information needed to craft truly personalised journeys that foster lasting customer loyalty.

“Delivering personalised, one-to-one customer experiences is crucial for building brand loyalty and driving sales. However, integrating behaviour-based signals into marketing platforms to enable this level of personalisation has remained a challenge—until now,” said Mark Cattini, CEO of Acoustic. “Acoustic Connect surpasses existing marketing platforms by allowing marketers to manage and optimise campaign performance in real-time, within a single dashboard, rather than reacting after the customer has converted or abandoned. We’re excited to revolutionise how marketers approach customer journeys by offering a comprehensive solution that seamlessly unites insight and action.”

“Our partnership with Acoustic is quickly enabling us to design and execute multichannel customer journeys with dynamic content on a 1:1 level,” said Rachel Warren, Head of Lifecycle Marketing at Pura, the innovative smart-home fragrance company. “We are excited about the release of Acoustic Connect and the ability to see the impact of our comms in a clear, cohesive way. Being able to see customer interactions in a single dashboard will enable my team to optimise our strategies based on those insights and create next-level customer experiences for our customers. We are excited to see these new capabilities and the impact they will have on our business.”

Acoustic Connect empowers brands to distinguish themselves in a highly competitive marketplace and captivate every visitor more efficiently and effectively. By offering in-depth visibility across the customer journey, brands can achieve measurable results, accelerate real-time conversions, engage beyond customer profiles, and deliver personalised experiences precisely when needed.