Blockgraph Unveils Collaborative Insights and Geo-Based Audiences
With these launches, Blockgraph OnDemand delivers on its mission to make local advertising easier and effective–providing solutions to plan, activate, and measure campaigns–all backed by the same privacy-first infrastructure.
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Blockgraph has launched two new features—Collaborative Insights and Geo-Based Audiences— to advance its mission of democratising sophisticated advertising for local marketers.
These new capabilities are built to simplify targeting, planning and measurement across Blockgraph’s media partner ecosystem, making advertising tools more accessible for advertisers of all sizes.
“Local marketers are often underserved by enterprise-level solutions,” said Jason Manningham, CEO of Blockgraph. “With these new capabilities, we’re making it easier than ever for local advertisers to measure what matters and activate campaigns with precision—no data science team or complicated setup required.”
Blockgraph’s Collaborative Insights is a turn-key, privacy-safe reporting solution that helps advertisers understand campaign impact in clear business metrics, like return on ad spend, sales lift and store visit lift.
It allows local advertisers and media sellers to easily collaborate on campaign performance and sales data, unlocking insights tied to business outcomes.
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Built with privacy-safe intelligence, Collaborative Insights simplifies measurement data collaboration and reporting, without a need for expensive setup, custom technology or complex integrations.
Key Benefits of Collaborative Insights:
- Measure campaign outcomes with scalable, automated reporting.
- Collaborate with sellers to benchmark and refine local campaigns.
- Consistent reporting and automation designed for local marketing teams.
- Built-in protections facilitate sharing outcome insights without compromising data security.
“This levels the playing field for local advertisers”, said Jason Manningham, CEO at Blockgraph. “Collaborative Insights offers plug-and-play access to always-on insights, helping smaller businesses move quicker and plan smarter so they can prove ROI.”
Collaborative Insights is also available to Blockgraph enterprise customers seeking to standardise, simplify and scale their reporting operations.
Furthermore, Geo-Based Audiences gives advertisers a simple way to reach real households in specific ZIP codes, cities, or custom regions using deterministic household-level data—without requiring their own CRM list or reliance on imprecise IP signals.
Marketers can define audiences by specific location and activate with confidence knowing the segments are built from verified data—not probabilistic guesswork.
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Key Benefits of Geo-Based Audiences:
- Go live without uploading first-party data or configuring segments.
- Built from household deterministic data—not proxies.
- Build audiences by DMA, ZIP, or hyperlocal zones.
- Avoid the inaccuracies and complexities of IP-based targeting.
“This is local targeting made simple,” Manningham added. “Marketers can finally activate with the precision of national tools—without the technical burden.”
With these launches, Blockgraph OnDemand continues to deliver on its mission to make local advertising easier and effective–providing solutions to plan, activate, and measure campaigns–all backed by the same privacy-first infrastructure.
“At Comcast Advertising, we’re committed to driving innovation that delivers real business outcomes for our clients,” said Dawn Williamson, Chief Revenue Officer at Comcast Advertising.
“As an early adopter of Blockgraph OnDemand, we’re proud to lead solutions that make advanced measurement and precision targeting more accessible to advertisers of all sizes.”
“These capabilities not only elevate our ability to serve local businesses—they also reflect our broader mission to lead with data, insights, and impact.”
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