Building a 360° Citizen View for Smarter Government Engagement

Martech Huddle

30th September | Doha - Qatar

Building a 360° Citizen View for Smarter Government Engagement

 

WHAT IS A MARTECH HUDDLE?

It is an initiative by Martechvibe in association with Lucidya and Infobip.

Martech Huddle is specially designed to engage technology, and marketing leaders who have revolutionised brands by using technology as a catalyst. It focuses on a group of carefully selected industry stalwarts, bringing them together to participate in an exclusive closed-door session. The selected professionals bring a variety of viewpoints, experiences, and domain expertise, but they all share the vision of transforming businesses by enhancing the customer experience while utilising technology and new digital methods. The huddle encourages open discussions among peers, resulting in a better strategy roadmap for organisations. In the age of building peer exchange resources, these gatherings form a community of like-minded business leaders working to explore insights, ideas and best practices.

ABOUT THIS EDITION:

Citizen expectations for Qatar government service delivery continue to rise. Yet government entities often face unique challenges when it comes to proactively managing public sentiment, safeguarding data, and delivering seamless digital experiences across channels.

This roundtable explores how a unified experience strategy—rooted in real-time sentiment analysis, data security, and omnichannel engagement—can transform the citizen-government relationship. 

With Arabic as the primary language of the population, accurate sentiment analysis in local dialects is not just a technical challenge, but a foundational requirement for meaningful engagement. The ability to understand public mood in real time allows agencies to respond proactively to issues before they escalate.

At the same time, integrating contact centres with social listening and messaging tools provides a comprehensive 360° view of citizen interaction. When paired with strict data protection standards, this approach ensures both responsiveness and trust.

Qatar’s digital government vision is ambitious. A citizen-centric strategy anchored in unified CX intelligence is key to making that vision a reality.

Agenda

05:30 PM
Welcome & Networking
06:20 PM
Welcome Address by Martechvibe
06:25 PM
Opening Remarks by Lucidiya & Infobip
06:30 PM
Discussion Starts
07:20 PM
Outlook of the Leaders and Session Highlights
07:30 PM
End of discussion followed by Dinner

Venue

Doha - Qatar

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