Nexxen Implements Generative AI into Nexxen Data Platform
The integration of generative AI natively into Discovery lets users create polished audience reports with brand share, sentiment, interests, and strategic recommendations from just a few inputs.
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Nexxen has announced an advancement of nexAI: the introduction of generative AI to the Nexxen Data Platform, including a UI assistant within its proprietary insights tool, Nexxen Discovery. With this advancement, nexAI enables clients to quickly turn complex consumer data into clear, actionable audience profiles and campaign planning for seamless activation.
“The Nexxen Data Platform has always been powered by advanced machine learning to help our clients navigate the fragmented media landscape. With the introduction of generative AI and the nexAI Discovery assistant, we’re taking that foundation to the next level — turning complex datasets into clear, strategic guidance in an instant,” said Karim Rayes, Chief Product Officer, Nexxen.
“This is about removing friction from the entire workflow, enabling advertisers and agencies to move from insights to activation faster, smarter and with greater confidence.”
Nexxen Discovery analyses content engagement and user behaviour across digital, social and TV on-demand environments, interpreting context at scale to enable a multidimensional view of audience preferences and trends. Some brands, like LG Ad Solutions, directly upload their first-party data onto Nexxen’s platform and layer it with Nexxen Discovery’s contextual datapoints.
This helps them more deeply understand and act on target audience behaviours, consumption trends and more, for pre-campaign planning and activation strategies.
The integration of generative AI natively into Discovery allows users to generate polished, compelling audience reports — complete with brand share of voice, sentiment analysis, audience interests and strategic recommendations — based on just a few inputs.
“At LG Ad Solutions, we’re focused on translating data into real-world impact. nexAI’s integration of generative AI into audience discovery marks a meaningful evolution — giving our teams the ability to surface insights faster and with greater clarity,” said Ioanna Protogiannis, Senior Director, Measurement and Reporting Solutions, LG Ad Solutions.
“It’s a powerful tool that helps us stay agile, drive smarter campaign decisions and ultimately deliver better outcomes for our clients.”
