e:cue Launches AI-Powered Business Intelligence Solution
e:cue is pioneering agentic AI in the GTM business intelligence arena, an unexplored space representing a massive opportunity for transformation.
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After a year in stealth, e:cue officially launched with funding from Ardent Venture Partners, bringing AI Agents to power data science for go-to-market (GTM) business leaders.
Founded by Harsha Mokkarala, former Chief Revenue Officer and Chief Data Scientist of 2U, Inc and senior executive at Capital One, e:cue is building the next generation of AI-driven intelligence for marketing and sales teams—helping organisations move beyond static data analysis to proactive, AI-driven decision-making.
Solving a Trillion-Dollar Business Intelligence Problem
Businesses are drowning in data, but most can’t extract real-world value from it. According to IBM, poor data quality costs businesses in the US more than $3.1 trillion annually. e:cue is addressing these data challenges by embedding AI-driven data science directly into existing workflows, enabling leaders to anticipate challenges, identify opportunities, and take immediate action.
“Businesses don’t need more dashboards; they need the ability to trust and interpret their data,” said Harsha Mokkarala, Founder and CEO of e:cue. “This is an expensive and slow process that hinders their ability to find growth in today’s dynamic marketplaces. We are building e:cue to move beyond reporting—our AI Agent, Cue™, embeds actionable data science into the organisation’s existing workflows, helping leaders make informed decisions with speed and confidence.”
A Proven Leader in Data-Driven Revenue Strategy
Mokkarala, formerly Chief Revenue Officer and Chief Marketing Officer at 2U and a senior executive at Capital One, has spent his career at the intersection of data, technology, and business strategy. At 2U, he led the company’s tenfold revenue growth and scaled digital education programs for top-tier universities. At Capital One, he helped spearhead the transition from traditional marketing to digital marketing powered by predictive analytics, redefining how the company engaged customers.
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The First GTM-Specific Data Science Solution Using AI Agents
e:cue is pioneering agentic AI in the GTM business intelligence arena, an unexplored space representing a massive opportunity for transformation. A key part of this solution is Cue™, a custom AI agent that helps businesses monitor performance, predict outcomes, and confidently devise next steps. Cue is an embedded data analyst that helps automate critical analytical workflows, integrate them into existing tools and access them using natural language.
“While many businesses use generative AI in their marketing and sales operations, few tap into agentic AI to shape business strategy.” added Mokkarala. “Cue helps leaders move from reactive decision-making to proactively shaping GTM strategies.”
Investor Confidence in e:cue’s Vision
Backed by Ardent Venture Partners (AVP), e:cue is positioned to redefine AI-powered business intelligence. Phil Bronner, Managing Partner at AVP, sees e:cue’s approach as a game-changer for modern enterprises.
“Businesses generate vast amounts of data, but without data science, they struggle to turn it into a competitive advantage,” said Bronner. “e:cue is bridging that gap, using AI to enable actionable data science at scale for organisations of all types and sizes. We’re excited to support Harsha and the e:cue team as they transform how organisations operate.”
