Quora, Bombora to Power ABM Targeting for B2B Advertisers
The integration gives advertisers access to Bombora’s digital audience data, allowing them to reach B2B audiences at scale.
Topics
Knowledge-sharing platform Quora has partnered with Bombora to enhance B2B advertising, enabling precise targeting and account-based marketing (ABM) through intent data and audience insights.
Through this partnership, advertisers on Quora can access Bombora’s data covering over 450 B2B audience segments. The integration allows marketers to target professionals based on job function, seniority, company size, and industry.
The integration gives advertisers access to Bombora’s digital audience data, allowing them to reach B2B audiences at scale. It also introduces ABM capabilities, enabling targeted outreach to specific companies. Additionally, the partnership integrates with Quora’s existing contextual targeting options, helping marketers connect with professional decision-makers within relevant content.
For example, a CEO browsing Quora for insights on successful startup models might see an ad from a cybersecurity provider if their company matches the provider’s target accounts. Similarly, a senior VP exploring content on productivity-enhancing hobbies could encounter an ad for enterprise risk management software tailored to executives in the technology sector.
Vinay Pandey,Chief Revenue Officer at Quora, said, “This partnership represents a significant milestone in Quora’s advertising capabilities and reinforces our position in the B2B marketing landscape.”
Pandey continued, “As a platform built on questions and answers, Quora attracts millions of professionals who come to share expertise, learn from peers, and engage with content across their professional interests. Now, with Bombora’s B2B targeting capabilities, we’re empowering marketers to reach decision-makers within their target accounts and industries throughout their natural engagement in this community.”
Mike Burton, Co-founder and Strategic Partnerships EVP at Bombora, added, “We’re excited to expand the reach of Bombora’s audiences through our partnership with Quora. Our partnership enables advertisers to reach Quora’s highly engaged user base—delivering a new level of strategic targeting and optimal campaign performance.”
The integration is now available to managed Quora advertisers worldwide. B2B advertisers can use it to target specific audiences within Quora’s 400 million monthly users globally, including 100 million in India.
