Mobupps Appoints Siddharth Barman as Vice President of Marketing
With over 90% growth in 2024, Mobupps has capitalised on cross-platform strategies integrating CTV, mobile & web.
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Mobupps, a global player in mobile advertising and technology solutions, announced the appointment of Siddharth Barman as Vice President of Marketing.
Barman brings over 14 years of expertise in growth marketing, strategic partnerships and product innovation. Before joining Mobupps, he held key roles at Affle, driving global growth across products, platforms and brand marketing. His career highlights include leading and launching technology products globally, building teams of growth marketers, contributing to global expansion, efforts and fostering strategic alliances in – US, EU, LATAM, MENA, SEA and India. He also earned numerous industry accolades and was a part of Affle’s IPO team in India.
As Vice President of Marketing, Barman will lead Mobupps’ global growth initiatives, expanding the reach and impact of its products MAFO, iRTB and MobuppsX — across global markets.
With over 90% growth in 2024 across – US, EU and APAC, Mobupps capitalised on cross-platform strategies integrating CTV, mobile and web while cementing leadership in iGaming, e-commerce, entertainment and travel. For 2025, Mobupps envisions remarkable achievements, focusing on anchoring growth in developed markets through innovative product launches, leveraging AI and brand safety. Additionally, Mobupps plans to penetrate emerging markets by establishing local teams and expanding client portfolios, positioning itself for new records in the coming year.
“With a dynamic team and a robust portfolio of solutions, Mobupps is well-positioned to redefine the advertising landscape,” said Barman. “I am honoured and excited to lead the marketing efforts at Mobupps, leveraging technology and innovative strategies to exceed customer expectations and set new benchmarks in the industry.”
“We’re excited to have Siddharth join Mobupps as our Vice President of Marketing. His impressive background in driving global growth, launching innovative products and building strong partnerships will be a huge asset as we grow and expand into key markets. Siddharth brings the energy and expertise that align perfectly with our vision for 2025 and beyond. I’m confident he’ll play a key role in helping us strengthen our brand and deliver even greater value to our clients and partners worldwide,” said Yaron Tomchin, CEO of Mobupps.
