Marigold Unveils AI-Driven Marketing Evolution
Marigold is now unifying its AI offerings under one umbrella, MAI, maximising investments and economies of scale, and applying learnings from over 40,000 customers.
Topics
Marigold, the messaging and loyalty platform, unveiled its expanded roadmap for AI with a focus on applying ML/AI technologies to the outcomes that matter most to marketers. Marigold AI (MAI) is dedicated to helping marketers create meaningful, human-centred experiences that foster genuine connections and strengthen customer loyalty.
According to a 2024 report from the Marketing AI Institute, 51% of marketers say they’re either piloting or scaling AI, compared to 42% last year. This rapid acceleration underscores the critical need for AI solutions prioritising trust, brand integrity, and genuine customer relationships.
MAI: An integrated, human-centred approach to AI
Marigold integrates AI capabilities across its products, including Cheetah Digital by Marigold, Campaign Monitor by Marigold and Sailthru by Marigold, offering features like content writing, product and content recommendations, machine learning predictions, and audience discovery.
Marigold is now unifying its AI offerings under one umbrella, MAI, maximising investments and economies of scale, and applying learnings from over 40,000 customers. Moreover, Marigold will continue to innovate on smart capabilities with a thoughtful approach around data, compliance, consumer protections, and evolving preferences, continuing a legacy of relationship-centred AI innovation and development.
“Our focus is on what truly matters for the future of marketing: helping marketers build stronger, lasting relationships with their customers,” said Mike Gordon, CEO of Marigold. “We believe the power of AI lies in enabling marketers with tools that enhance connections and engagement, while ensuring they retain full control over their data. This is the foundation of our vision for MAI.”
Marigold AI: Four Pillars of Innovation
Marigold is expanding its AI foundation and capabilities with a focus on four key pillars:
- MAI as strategic advisor: By leveraging data and predictive analytics, MAI helps marketers find new audiences, anticipate customer needs, and make more strategic, data-driven decisions.
- MAI as productivity amplifier: Automating tasks, streamlining workflows and generating creative assets, freeing marketers to focus on relationship-building efforts.
- MAI as engagement accelerator: Personalising customer experiences at scale, breaking down barriers to engagement and allowing brands to capture and retain customer attention more effectively.
- MAI as brand champion: Supporting innovative, authentic marketing while upholding ethical standards.
“Marketers are tasked with delivering more value to their businesses without compromising the customer relationships that build brand loyalty,” said Iain Short, Chief Product Officer at Marigold for Enterprise. “With Marigold AI (MAI), we are giving marketers the tools to harness data strategically, protect their brand voice, and, most importantly, deepen the emotional connections central to great marketing.”
Marigold is working on next-generation capabilities within MAI, including Marigold Moments, a tool designed to recognise customer behaviour and capture insights beyond transactions, and new in-platform recommendations for campaign optimisation. These innovations will ensure that brands not only stay ahead of customer expectations but also have the controls needed to align every interaction with their unique branding and tone.
