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The Vibe Martech Fest (VMF) marked a significant milestone in 2022 by bringing its highly anticipated in-person edition to Saudi Arabia.
The event highlighted the Kingdom’s readiness to embrace marketing technology, fueled by its unique mix of elements: a population of 35 million, over 90% smartphone penetration, and a young, affluent consumer base.
Following the success of the virtual edition in 2021, the 2022 summit delivered an engaging platform for marketing leaders in the Kingdom, featuring fast-paced knowledge sessions, innovative creativity, and compelling brand stories.
A standout moment was the keynote Growth Panel, where industry leaders delved into the future of marketing. The discussions focused on transforming satisfied customers into brand advocates, predicting and overcoming potential growth challenges, and utilising technology to build robust, sustainable growth strategies. The panel featured insights from Amjad Al Sabbah, Regional Director for KSA and North Gulf at Sprinklr; Arham Khan, Head of Growth at Nejree; Krzysztof Kowalski, Chief Marketing Officer at YAP; and Mostafa Khalifa, Chief Growth Officer at Alessa Industries.
The 2022 VMF successfully set the stage for future Martech advancements in the region, leaving attendees inspired and equipped with valuable insights.
