StackAdapt, DoubleVerify to Enhance Post-Impression Measurement Tracking
StackAdapt’s integration with DoubleVerify ensures that its clients continue to benefit from advanced measurement tools that adapt to the needs of advertisers amid the dynamic industry.
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Advertising platform StackAdapt has partnered with DoubleVerify, a digital media measurement, data, and analytics software platform. The collaboration aims to improve post-impression measurement tracking of StackAdapt, enabling its clients to access accurate viewability and traffic authenticity.
DoubleVerify will replace the external viewability metrics of MOAT, an analytics platform set to shut down on 30 September. While ensuring user continuity, DoubleVerify also leverages its technology to boost StackAdapt’s internal tools for invalid traffic and brand safety protection.
“At StackAdapt, our priority has always been to stay ahead of the curve and provide our customers with the best tools and technologies available,” Michael Shang, StackAdapt Senior Vice President of Advertising Technologies, said.
“We knew we had to align with a partner that not only matches but exceeds our high standards for reliability and accuracy in post-impression measurement. DoubleVerify was the clear choice, given their proven track record and market leadership,” Shang added.
“We’re excited to partner with StackAdapt to enhance their post-impression measurement capabilities,” Steve Woolway, Executive Vice President of Business Development at DoubleVerify, said.
“As the digital advertising landscape becomes increasingly complex, it’s crucial that advertisers have access to reliable, real-time metrics that ensure transparency and drive better outcomes. Our collaboration with StackAdapt underscores our shared commitment to delivering the highest standards of measurement, helping advertisers confidently navigate challenges and optimise their campaign performance,” Woolway said.
StackAdapt’s integration with DoubleVerify ensures that its clients continue to benefit from advanced measurement tools that adapt to the needs of advertisers amid the dynamic industry.
