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Martechvibe celebrated five years of its flagship summit, Vibe Martech Fest, which took place from September 12 to 14, 2023, at Address Dubai Marina in Dubai, UAE.
In 2023, the summit expanded its scope significantly, growing in scale, depth, and audience. The marketing community found itself at an inflection point, influenced by emerging technologies that were transforming the way enterprises conducted business, customers made purchases, and marketing teams operated.
Vibe Martech Fest’s UAE edition featured:
New Faces from Leading Global Players
The summit’s lineup included notable speakers such as David Raab, Founder of the CDP Institute; Vineeta Singh, CEO of Sugar Cosmetics; Meghna Vyas, Vice President of Consumer Mass Segments and Performance Marketing at First Abu Dhabi Bank (FAB); Ishan Singh, Director of Engagement and Retention at OSN; and Rohan Kapoor, Digital Marketing Director at Careem, among others.
New Formats for Future Martech Leaders
This year, Vibe Martech Fest introduced “Rise Up,” a stage dedicated to emerging Martech practitioners aiming to advance their roles within their enterprises. The two-day summit agenda offered these specialists insights into the latest technologies, practical knowledge on leveraging them, and strategies for measuring results. Rise Up was co-located with Vibe Martech Fest.
Renewed Focus on Emerging Technologies
The summit explored the real-world applications and impacts of emerging technologies such as Generative AI. It examined how CDPs were evolving to provide marketing teams with advanced capabilities and how enterprises were consolidating solutions to deliver more seamless customer experiences.
The marquee edition of Vibe Martech Fest delved into how marketers could enhance their strategies by leveraging artificial intelligence, preparing for Web3 functionality, and building resilience in anticipation of third-party cookie deprecation.
Over 400 marketing and technology leaders attended the event. Past speakers had included industry luminaries like Scott Brinker, Sir Martin Sorrell, Brian Solis, Neil Patel, Steven Van Belleghem, Darell Alfonso, Fernando Machado, David Raab, Rob Bloom, and Steve Lok.
For details about VMF 2025, visit here.
