GrowthLoop and TransUnion Partner to Optimise Advertising Spend
Through this partnership with TransUnion, new and existing GrowthLoop customers will have the option to toggle on Enhanced Match Rate within the platform.
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GrowthLoop, a composable customer data platform (CDP) provider, announced a new partnership with TransUnion, a global information and insights company known for its robust identity graph.
Anthony Rotio, Chief Data Strategy Officer of GrowthLoop, said, “Low match rates are detrimental to advertising campaigns. False positive matches, driven by ‘fuzzy match’ algorithms, can be even worse. Marketers have struggled with this challenge for far too long, but we don’t have to accept this as the status quo. Precisely targeted advertising is crucial for marketers, especially in the wake of ongoing third-party cookie deprecation. Our partnership with TransUnion can help marketers spend their advertising dollars wisely, reaching the right customers without disrupting audiences who might benefit from a different campaign in the future.”
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Douglas Feit, VP of Channel Sales at TransUnion, said, “TransUnion is excited to partner with GrowthLoop to deliver a solution that directly addresses the challenge of engaging consumers in the digital landscape. Marketers must manage cookie deprecation and improve addressability with identity-based activation to effectively achieve performance in their customer acquisition and retention.”
Through this partnership with TransUnion, new and existing GrowthLoop customers will have the option to toggle on Enhanced Match Rate within the platform.
This partnership pairs GrowthLoop’s best-in-class unified audience layer with TransUnion’s TruAudience Marketing Solutions, which provides high-quality data on more than 98% of consumers across the country. Together, they help solve a significant pain point for marketers: overspending on ad campaigns that often fail to reach their target audience.
