What makes an app sticky? In a world inundated with apps, how do you ensure that users not only download your app but keep coming back for more?

• Creating an addicting effect to draw users to your app constantly 
• Nurturing the long-term app retention and fostering loyalty 
• Exploring strategies that deliver consistent revenue

The population of avid shoppers, the job of the mobile marketing professional is made both easy and difficult. How do you break through the noise?  This panel will explore winning secrets from leading brands.

• What is it that leading brands do differently?

SKAd Network 4.0 allows more data to be shared by marketers and guarantees user privacy. Brands need to master their iOS campaigns with the right metrics going forward. How to measure the success of advertisements by attributing app installations to specific ad campaigns?

• Toolkit to navigate evolving iOS landscape
• The right metrics to measure incremental success 
• Tracking future changes, and reducing the time to market   
  

What’s new in ASO and how can it play a role in app visibility and downloads?  Improving the performance and efficiency of apps helps elevate overall user experience. 

• How to increase organic app installs 
• Making loyal customers advocates via reviews and ratings 
• Assess the competitive edge of your app vs your competitor’s app

Explore the dynamic intersection of seasonality, Gen AI, and product-led growth in this insightful presentation. Learn how leveraging specific periods, such as Ramadan, enables the introduction of features that draw users back into the fold and potentially uncover denser usage patterns. Gain insight into harnessing current trends, like the surge in AI popularity, to develop use cases that profoundly connect with users - for instance, an AI model answering faith-based inquiries with insights from sacred texts.

A latest Adobe report states that 86% of brands are ready for the cookieless future. However few brands are still clinging on to cookie-based targeting. How can marketers adapt to the changing landscape and prioritise first and second party data?

• Best practices in adopting a transparent first- party data management 
• Incentivising customers by showing value in personalisation
• Future-proofing against changing laws in a consent-first approach 
• Getting actionable insights from your data 

With newer ad fraud forces targeting enterprise players, marketers need to be battle-ready.  Bad data could mislead your marketing strategies, and give you a false sense of success. 

• Investigating invalid traffic sources and protecting against spam and bot clicks 
• How to detect abnormal activity in your ad data
• Using signature signals to check if interactions are consistent with human behaviour

Subscription models can be recurring revenue for a business, but in a saturated market like today customers are keen to see value in their loyalty. 

• Identifying the right cohort based on user metrics 
• Using analytics to maximise retention and CLV
• Testing the best pricing model for your business 
• Monetization

In an era where attention is a scarce commodity, missing a moment can be costly. How can you create a moment with your customer that catches them at the right time, place and with the relevant messaging to make them convert?  

If it was easy, everybody would be doing it. This session talks about the harsh truth of marketers and their journey to success in a privacy-first future. With the launch of App Tracking Transparency (ATT) & Android’s privacy sandbox marketer’s need to reiterate their strategies. How are marketers preparing for the disruption?

• Unravelling the hard truths and challenges of privacy first era
• Strategy adapting and aligning with the privacy-centric change
• Redefining the approach to personalisation 

Deep linking has emerged as a strategic tool to connect users directly to specific content within apps. Delve into the latest advancements, best practices, and innovative use cases surrounding deep linking. Gain actionable insights to enhance app strategies.

• Uncover the fundamentals of deep linking and its role in enhancing user engagement.
• Discuss strategies for running targeted campaigns using deep links.
• Understand the benefits of deferred deep linking in user re-engagement

In the process of acquiring new users, marketers may miss out on the value of existing users that are idle. This panel discussion will focus on churn. Identify factors that contribute to drop-off, and learn how to win them back. 

• Identifying churn patterns and analysing drop-off points
• Explore case studies highlighting successful personalisation initiatives.
• Can targeted promotions win back customers?

Identifying consumers and know exactly where they drop off and how personalisation towards them will help activate idle users.  

• Identifying churn patterns and analysing drop off points
• Explore case studies highlighting successful personalisation initiatives.
• Discuss the role of targeted messaging in bringing idle users back into the fold

Is gamification merely a fancy trope, or does it hold the potential to be a true game-changer? Let’s explore gamification in the quest for user engagement. 

• Onboarding users to simply explain game dynamics 
• Measuring the impact of gamification on user behaviour and interaction
• The science behind points, badges, and leaderboards 

Video consumption on mobile devices is on the rise, and mobile video advertising is expected to continue its growth trajectory. Advertisers will focus on creating engaging and high-quality video content that captures the attention of mobile users. Interactive video ads, 360-degree videos, and immersive storytelling techniques will play a significant role in capturing audience interest.