Cadbury Partners with Ogilvy for Latest Campaign
Through a 2-part series of heart-touching films, the campaign shines a spotlight on the mentors aka cricketer’s first coaches, who were the first ones to recognise and nurture their talent from grassroots to grandeur.
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Cadbury Dairy Milk pays homage to the unsung heroes behind the success of cricket stars with its #ThankYouFirstCoach campaign, in partnership with Ogilvy.
Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, “Cadbury Dairy Milk has been using the biggest cricketing event in the country, IPL, to shine the spotlight on those important aspects of the game that don’t get the due recognition. This year it’s the first coaches of the stars of cricket. Our starting point was a simple question, when fans cheer for the players every time they play their famous shots, do they really know who would have helped them develop that shot before they become popular? We simply wanted to acknowledge these GURUs of the game and nudge the country to thank them for their contribution towards the game, moreover towards turning our favourite players into stars.”
Through a 2-part series of heart-touching films, the campaign shines a spotlight on the mentors aka cricketer’s first coaches, who were the first ones to recognise and nurture their talent from grassroots to grandeur.
Echoing the brand’s purpose of generosity, Cadbury Dairy Milk’s #ThankYouFirstCoach campaign features the coaches of cricketers Surya Kumar of Mumbai Indians (MI) and KL Rahul of Lucknow Super Giants (LSG), depicting their heartfelt tributes to their first coaches, who played pivotal roles in shaping their careers.
