Amazon Debuts AI-powered Tool For Shopping

The generative-AI-powered functions aim to improve shopping by Amazon helping customers get answers to commonly asked product questions.

Staff Writer January 22, 2024 Reading Time: 3 mins

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Amazon rolled out its generative AI tool that can answer shoppers’ questions about a product and respond to creative prompts. The feature has been designed to prevent shoppers from having to scroll through reviews or a product listing itself in order to find information.

Amazon spokesperson Maria Boschetti said, “We’re constantly inventing to help make customers’ lives better and easier, and are currently testing a new feature powered by generative AI to improve shopping on Amazon by helping customers get answers to commonly asked product questions”.

This news highlights a clear trend of AI capabilities beginning to merge with ecommerce. Just last week Microsoft and Walmart announced an AI-powered search function that aims to understand the context behind a customer’s query in order to generate personalised search results.

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