Microsoft Advertising Introduces Generative AI Solutions

The updated generative AI features for Microsoft Advertising include conversational Ad experiences, Ads for Chat API, and Copilot.

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    • Microsoft announced a series of generative AI updates to its search and advertising platforms to redefine the way users interact with search engines and online ads. The updated generative AI features for Microsoft Advertising include conversational Ad experiences, Ads for Chat API, and Copilot.

    These advertising formats by Microsoft are exclusively designed for the Bing Chat experience. One of these is the Compare & Decide Ads, which will allow users to evaluate options based on their chosen criteria.

    The brand’s vision with Copilot in the Microsoft Advertising Platform is for the users to have a real-time intelligent assistant to help them achieve their advertising goals. 

    The tech giant revealed its plans to implement generative AI into its services to change how advertisers work. It’s doing that with features like Compare & Decide Ads and Copilot in the Microsoft Advertising Platform.

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