Vibe Martech Fest, KSA

18 - 19 October 2022 | Voco Riyadh, Saudi Arabia

ABOUT THE EVENT

The Kingdom of Saudi Arabia is poised perfectly to embrace marketing technology. CMOs have the right mix of elements – a population of 35 million, smartphone penetration of over 90%, and a young, affluent consumer base.

Presented by Martechvibe, the Vibe Martech Fest (VMF) is the flag-bearer of the evolution of marketing in the Middle East driven by technology, and accelerated by digital transformation. After a successful virtual edition in 2021, we are bringing the edition to Saudi Arabia in person this time. It aims to lead the discussion on Martech, and set the marketing agenda for the future in the region.

The in-person edition aims to engage the marketing leaders’ community in the Kingdom. Fast-paced knowledge sessions, new-age creativity, gripping brand stories add to the excitement of the summit, and we are excited for the Saudi marketing community to join in.

Past Speakers

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Neil Patel Co-founder - NP Digital and Ubersuggest
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Aamir Allibhoy Chief Marketing Officer - Tim Hortons
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Abdulrahman Al Turjuman Vice President Marketing & CSR - SEDCO Holding
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Adeel Ahmed Senior Marketing Director - Nahdi Medical Co.
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Ahmed Alrabiah Regional Vice President - Sitecore
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Ahmed Fahmy E-commerce & Digital Marketing - Abdullah Al-Othaim Markets
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AlShereef Hamideddin Senior Director - Marketing & Customer Experience Design - Bupa Arabia
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Alan Azar Regional Director – Marketing Tech & Analytics - Reprise
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Alasdair Kilgor Vice President – MEA, Turkey, and Israel - Tealium
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Amjad Al Sabbah Regional Director - KSA and North Gulf - Sprinklr
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Arham Khan Head of Growth - Nejree
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Arvind Kalla Business Head – Middle East - ValueFirst
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Dr. Waheed Baghdadi GM Digital Media - Rotana Media Group
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Fraser Hay Founder - itstacksup.com
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Ghadah Altalal Marketing Director - Tamimi Markets
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Khaled Tash Group Chief Marketing Officer - Saudi Airlines
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Krzysztof Kowalski Chief Marketing Officer - YAP
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Kumardev Chatterjee Co-Founder, NEOM Cognitive Metaverse - Neom
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Milo Abou Jaoude Director Products & Solutions - Solution Architect - Customer Solutions Center MENA Central Cluster - Mastercard
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Mohammed Muzamil Sadiq Head of Digital Analytics, BI & Automation - Al Rajhi Takaful
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Mostafa Khalifa Chief Growth Officer - Alessa Industries
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Murad Daniyel Regional Director - GCC North - Optimizely
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Neel Pandya CEO - Europe & APAC - Pixis
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Norah Saud Alsaja Head of Marketing - MAF Majid Al Futtaim
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Paul Wallis Director of Growth - Epsilon
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Rayan Samman Group Chief Experience Officer - Saudi German Health
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Rayan Zahid Chief Operating Officer - Microsoft
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Riyaz Muhammed Director of Sales - MoEngage
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Samrat Sengupta E-commerce and Omnichannel Director - GMG
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Tiago Rocha Da Silva Chief Marketing Officer - Zain KSA
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Ulisse Sarmiento Regional VP Solution Consulting EMEA - Tealium
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Vaishnavi Soundarrajan Regional Manager - Marketing , MEA - Zoho
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Vikrant Neogi Practice Lead – Customer Intelligence - SAS
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Vilhelm Hedberg Founder - ekar

Agenda

09:30 AM
Keynote Growth Panel – What Does The Future Look Like?
  • Proactively converting satisfied customers into champions for your brand
  • Predicting and identifying any possible obstacles that could slow down the company’s growth
  • Utilising tech tools that allow you to build robust and sustainable growth
  • What can we learn from leading brands?
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Amjad Al Sabbah Regional Director - KSA and North Gulf - Sprinklr
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Arham Khan Head of Growth - Nejree
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Krzysztof Kowalski Chief Marketing Officer - YAP
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Mostafa Khalifa Chief Growth Officer - Alessa Industries
10:00 AM
Transform Your Marketing
  • The CMOs top of mind: What are CMOs thinking of every day,
  • What are the Challenges and the opportunities ahead for a CMO
  • Microsoft’s Marketing Transformation: how did we do it.
  • Technology & data: The key to modern marketing
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Rayan Zahid Chief Operating Officer - Microsoft
10:15 AM
Panel Discussion – How Can Personalisation Achieve Retention?
  • Calculating customer satisfaction and creating an actionable feedback loop
  • Challenges with executing personalisation strategies
  • How data and automation drive the success of personalised experiences
  • Using AI to transform data into insights
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Alasdair Kilgor Vice President – MEA, Turkey, and Israel - Tealium
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Ghadah Altalal Marketing Director - Tamimi Markets
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Mohammed Muzamil Sadiq Head of Digital Analytics, BI & Automation - Al Rajhi Takaful
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Rayan Samman Group Chief Experience Officer - Saudi German Health
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Samrat Sengupta E-commerce and Omnichannel Director - GMG
10:45 AM
How is AI Transforming the Future of Digital Marketing?
  • Outlook on how marketers can overcome complex performance marketing challenges such as market saturation, tech stack overload, and privacy changes using Artificial Intelligence.
  • Tangible use cases and results of how AI is helping industry-leading brands leverage technology for precise targeting, budget optimiszation, cross-platform reach, and creative communication at scale.
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Neel Pandya CEO - Europe & APAC - Pixis
11:00 AM
Web 3.0: Does The Future Of The Internet Mean A New Future For Marketing?
  • Metaverse and Marketing: Facts and Figures
  • Setting foot in virtual communities in order to stay competitive and connected
  • Transforming the way business is conducted with the Metaverse
  • Taking a personalised approach with customers by connecting directly without any intermediaries
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Kumardev Chatterjee Co-Founder, NEOM Cognitive Metaverse - Neom
11:20 AM
Unlock Your Digital Potential Through Innovation

A great customer experience requires a great marketer experience. If we’re to imagine a world where marketers and digital teams are unlimited in what they can accomplish, we have to reinvent how marketing works. It’s high time for a real digital experience platform (DXP), a single platform that powers inclusive collaboration throughout the entire content lifecycle. Embrace science to inform creativity, and turn your boundless digital potential into boundless digital invention.

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Murad Daniyel Regional Director - GCC North - Optimizely
11:35 AM
Marketing - Things Have Changed
  • Identify what’s holding you back and preventing the results stakeholders, shareholders and investors want from their marketing efforts
  • Identify missed sales and revenue opportunities to help owners, managers, and entrepreneurs to reduce marketing acquisition costs and maximise ROI
  • Simplify your martech and marketing planning into 4 practical, powerful, and proven steps whilst holding their team accountable with a clearly defined action plan and KPIs
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Fraser Hay Founder - itstacksup.com
11:55 AM
Leveraging First Party Data To Track & Maximise Consumer Flow Across The User Journey
  • Data privacy and implications on marketing
  • The importance of having a solid data & analytics foundation
  • Speaking one language: End-to-end data centralisation & harmonisation
  • Activating first party data for marketing
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Alan Azar Regional Director – Marketing Tech & Analytics - Reprise
12:10 PM
Morning Refreshments & Networking Break
12:40 PM
Interactive Session
12:55 PM
Fireside chat - Personalisation: The Secret to Customer Retention
  • Personaliszation in terms of communication and customer-centricity has come a long way, while mass communication dominated during the early years, hyper-personaliszation is taking center stage today.
  • What kind of personaliszation should brands focus on driving?
  • Identifying customers who are likely to go dormant or uninstall.
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Ahmed Fahmy E-commerce & Digital Marketing - Abdullah Al-Othaim Markets
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Riyaz Muhammed Director of Sales - MoEngage
01:10 PM
Martechvibe Awards

With a mission to honour the extraordinary achievements of Middle East brands and professionals, Vibe Martech Awards was instituted as an annual recognition of the innovative companies that push Martech boundaries.

Past Sponsors

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Venue

Voco Riyadh

Opposite of Ministry of Interior, King Fahd Rd, An Namudhajiyah, Riyadh 13003, Saudi Arabia
Warm hospitality and comfort combine at voco® Riyadh. An award winning hotel and the preferred destination for Riyadh Season. You’ll find us on King Fahad Road, close to government offices and Riyadh Park Mall, with fast access to King Khalid International Airport.

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