Pacaso Partners With Mediahub For Advertising Campaign
Pacaso, the technology-enabled real estate marketplace that helps people buy and co-own a luxury second home, debuts “Own It,” the company’s inaugural advertising campaign, in collaboration with its two newly appointed agency partners: award-winning creative agency BBH, and decorated global media agency Mediahub. In partnership with creative agency BBH, the creative platform Own It was […]
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Pacaso, the technology-enabled real estate marketplace that helps people buy and co-own a luxury second home, debuts “Own It,” the company’s inaugural advertising campaign, in collaboration with its two newly appointed agency partners: award-winning creative agency BBH, and decorated global media agency Mediahub.
In partnership with creative agency BBH, the creative platform Own It was inspired by the emotional pull surrounding what it means to truly own something. Pacaso is a category-creating brand, giving people the opportunity to own a luxury second home for ⅛ the cost. The Own It campaign was filmed at some of Pacaso’s amazing properties and brings to life the spirit of Pacaso owners who are proud to own their second homes.
“Own It is the intersection of our owners’ approach to life, as well as a summation of the modern and more sustainable approach to second home ownership that Pacaso provides,” said Pacaso CMO Whitney Curry.
“Our inaugural campaign speaks to the Pacaso mission of making second home ownership possible and enjoyable for more people. Our partners, BBH USA and Mediahub, are perfectly positioned to help propel Pacaso’s brand growth.”
“We’re excited to kick off our AOR relationship with a breakthrough inaugural campaign for Pacaso that is both aspirational, yet obtainable,” said Amani Duncan, CEO of BBH USA. “From our earliest meetings with Pacaso, we knew we had something special with the Own It creative platform.”
