Measured

Latest

Measured Launches Media Plan Optimizer

The Media Plan Optimizer also expands connectivity, enabling enterprise brands to integrate in-house or third-party MMMs and output generated plans into internal BI and reporting systems.

Staff Writer

July 02, 2025

Media Waste Isn’t an Accident — It’s a Choice

From wasted budgets to data-backed decisions, Will Post, Vice President, Growth at Measured discusses why the future of media performance depends on incrementality and trusted measurement and more.

Chandni U

May 15, 2025

TLDR: Attribution is simply the math that goes into distributing credit for conversions across the various marketing channels. The incrementality approach begs the question—how many of those conversions would we have gotten organically?

Yolande D'Mello

March 28, 2022

Showing 1-1 of 1

Advanced Search

Latest Stories

Iterable Expands Partnership with Movable Ink

14 hours ago Together, Iterable and Movable Ink are helping brands transform real-time customer data into dynamic, personalised content across every channel, streamlining campaign creation and deepening audience engagement.

Interpublic Unveils Agentic Systems for Commerce (ASC)

14 hours ago ASC represents a shift for sales and marketing teams from standalone tools to intelligent systems, allowing brands to move from reactive to adaptive operations, with unified, financially aligned performance across the commerce ecosystem.

Inmar Intelligence Partners with Upshop

14 hours ago Together, Upshop and Inmar are delivering an end-to-end solution that aligns marketing and operations in real time, empowering retailers to deliver on their promises with greater accuracy, efficiency and impact.

Hahn Introduces New Marketing Solutions

14 hours ago Under Hahn Labs, Hahn’s predictive analytics division, brands have access to behavioural modelling, campaign intelligence, and the C-Suite Confidence Report, all solutions designed to measure return on marketing investments (ROMI).

Brainlabs Acquires Exverus Media

14 hours ago Exverus brings experience in full-funnel media planning, while Brainlabs applies AI-driven media strategies to enable deep understanding of customers and the ability to influence action—driving real business outcomes.

Synthetic Monitoring: The Backbone of AI-Powered CX Reliability

2 days ago Synthetic monitoring is becoming essential as brands scale conversational AI and omnichannel CX. From preventing outages to testing intent flows, learn how proactive testing safeguards trust in every interaction.

Assembly Partners with ADK Global

2 days ago With creative, media, commerce, and data now unified and AI-enabled under Assembly in APAC, clients gain streamlined access to integrated solutions focused on measurable outcomes.

Real Chemistry Acquires Greater Than One

2 days ago Greater Than One clients will gain access to Real Chemistry’s AI-driven strategy, creative, influencer engagement, medical and integrated communications, and market access—enabling a connected healthcare marketing experience.

Pietra Launches AI Assistants

2 days ago With Pietra AI Assistants, Pietra is aiming to make it easier for anyone with an idea to build a scalable, profitable business more quickly and efficiently.

GALERIA.ag, Adobe Partner to Launch GenStudio

2 days ago With Adobe’s GenStudio solution, GALERIA.ag expects to accelerate campaign delivery, reduce operational costs, and ensure greater efficiency in its processes with all its clients.

Measured

Latest

News

Measured Launches Media Plan Optimizer

Staff Writer

Featured

Media Waste Isn’t an Accident — It’s a Choice

Chandni U

Martech

Explained: Incrementality

Yolande D'Mello