Iterable Expands Partnership with Movable Ink
Together, Iterable and Movable Ink are helping brands transform real-time customer data into dynamic, personalised content across every channel, streamlining campaign creation and deepening audience engagement.
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Iterable has announced an expansion of its strategic partnership with Movable Ink to help marketers address data activation challenges and deliver more personalised customer experiences across all engagement channels.
The enhanced collaboration enables brands to use real-time data to power dynamic content across email, SMS, in-app messaging, push notifications, and other touchpoints. Movable Ink and Iterable have released new features that change how enterprise brands engage with their customers.
- Real-Time Data Export Integration: Enables marketers to stream user and campaign event data—such as clicks, opens, and conversions—from Movable Ink Studio into Iterable’s APIs. This unlocks the ability to trigger dynamic customer journeys and create highly targeted audience segments.
- Customer Data API Integration: Allows marketers to leverage customer event data stored in Iterable to produce personalised, context-aware content directly within Movable Ink. This integration supports the creation of data-driven creatives that resonate with customers, enhancing campaign performance and boosting audience engagement.
- Catalogue API Integration: Iterable’s Catalogue enables marketers to store and organise vast amounts of non-user data directly within the Iterable platform. The Catalogue API integration in Movable Ink Studio provides access to this data, allowing marketers to retrieve this data and leverage it to deliver tailored recommendations and offers.
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- Embedded Messaging Integration: Brands use Iterable Embedded Messaging to deliver marketing messages that are natively embedded alongside other content in a brand’s apps and websites. The Embedded Messaging integration in Movable Ink Studio enables marketers to design dynamic content and messages and deliver them at optimal moments.
- Content API Integration: Allows marketers to easily insert, style, and preview Movable Ink blocks directly within Iterable’s email template builder without coding or the need for copy and paste, streamlining the workflow for creating visually rich, personalised messages.
“With all the tools available to marketers today, the bar is higher. You need to be smarter, faster, and more visually engaging,” said Adam Stambleck, President at Movable Ink.
“Together with Iterable, we’re helping brands turn data into powerful experiences at scale, meeting customers where they are with marketing that truly connects and delivers real results.”
Together, these integrations bridge the gap between campaign execution and personalised content creation, empowering marketers to:
- Deliver in-the-moment experiences by automating customer journeys using real-time data streams.
- Effortlessly scale 1:1 personalisation and avoid content bottlenecks using first-party data such as user profiles, behaviour events, and system events from Iterable to power dynamic Movable Ink visuals.
- Accelerate campaign production by creating and previewing Movable Ink content directly inside the Iterable workflow, eliminating the need to switch platforms and paste code.
“What excites us most about our expanding partnership with Movable Ink is the tangible value it delivers to our customers,” said Jeff Samuels, Chief Operating Officer at Iterable.
“We’re focused on enabling a more human approach to engagement, giving marketers the tools to turn complex data into actionable, meaningful content that truly resonates.”
“This partnership and integration is an important catalyst for ongoing innovation, helping our customers stay ahead, deepen engagement, and build lasting trust.”
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