Real Chemistry Acquires Greater Than One
Greater Than One clients will gain access to Real Chemistry’s AI-driven strategy, creative, influencer engagement, medical and integrated communications, and market access—enabling a connected healthcare marketing experience.
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Real Chemistry has announced the acquisition of Greater Than One. The acquisition brings expanded precision, performance analytics and strategic clarity to Real Chemistry clients along every step of the commercialisation journey.
“Greater Than One brings deep media expertise, powerful proprietary tools and a culture that matches ours—focused, fast-moving and built to deliver results,” said Shankar Narayanan, CEO of Real Chemistry.
“Together, we’ll help clients make smarter decisions and create more meaningful engagement with the audiences who matter most. We are rewriting the next chapter of what’s possible for healthcare marketing, and adding Greater Than One to our team gives us even more firepower to drive this revolution.”
Greater Than One has earned a reputation for helping healthcare brands get the most from their omnichannel and media investments through a combination of data, predictive modelling and proprietary planning tools.
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Greater Than One capabilities will be integrated into Real Chemistry’s platform – giving clients access to unified planning, measurement and activation strategies grounded in data-driven behavioural science.
At the same time, Greater Than One clients will benefit from Real Chemistry’s offerings in AI-driven strategy, creative, influencer engagement, medical communications, integrated communications and market access – unlocking a complete and connected experience for healthcare marketers.
“This move multiplies our capability,” said Kevin Johnson, Group President and Managing Partner at Real Chemistry.
“In a healthcare environment that demands more agility and precision than ever, Greater Than One brings the technology, talent, and focus to help us deliver faster decisions, smarter planning, and measurable impact where it matters most.”
Greater Than One’s employees will join Real Chemistry and continue operating under the brand Greater Than One, part of Real Chemistry.
“Finding a match like Real Chemistry, where our employees and clients will benefit, is exactly what we wanted for Greater Than One,” said Elizabeth Izard Apelles, President and CEO, Greater Than One.
“Our shared belief that building innovative, client-first partnerships leads to impact and results is a powerful force behind this acquisition.”
