Inmar Intelligence Partners with Upshop
Together, Upshop and Inmar are delivering an end-to-end solution that aligns marketing and operations in real time, empowering retailers to deliver on their promises with greater accuracy, efficiency and impact.
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Inmar Intelligence and Upshop have announced a strategic partnership aimed at strengthening the link between marketing, advertising, and onsite product management.
This collaboration seamlessly integrates Inmar’s shopper-facing platforms, including ecommerce, retail media, promotions, and loyalty, with Upshop’s back-of-house capabilities in inventory, order fulfilment, made-to-order, and fresh item management.
Together, Upshop and Inmar are delivering an end-to-end solution that aligns marketing and operations in real time, empowering retailers to deliver on their promises with greater accuracy, efficiency and impact.
This new partnership will allow teams to deliver AI-driven campaigns from digital channels such as retail media, social media and mobile apps to in-store fulfilment systems to ensure that advertised promotions are actually available on shelves and promoted to the customers most interested in buying them.
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“By integrating with Inmar, we’re empowering retailers to take the guesswork out of execution,” said Chris Renda, Chief Revenue Officer for Upshop.
“Together, we’re enabling a retail environment where promotions translate into product availability and measurable results – without any additional associate effort. Teams can more easily report on their campaigns and tie them to the bottom line, making conversations with leadership simpler and more effective.”
Key Benefits:
- By combining Inmar’s ecommerce platform, retail media, promotions, and loyalty tools with Upshop’s inventory, ordering, and fresh item management solutions, retailers get a full-store view that connects the dots between marketing strategy and shelf execution.
- Inmar delivers data-driven promotional strategies and robust measurement tools, while Upshop ensures those promotions are executed seamlessly at the store level. This combination gives retailers confidence that advertised offers are reliably available to shoppers.
- Unifying these platforms delivers a closed-loop feedback system that tracks shopper behaviour to inform operations, which improves store performance and better informs future promotions. Retailers, in turn, benefit from holistic analytics that connect the dots across marketing, loyalty, inventory, and profitability.
- The integration reduces the complexity of managing multiple vendors, legal hurdles and disconnected systems by streamlining the path from strategy to execution. Retailers can deploy campaigns quickly and efficiently, minimising the gaps between digital demand and in-store fulfilment.
“The unpredictability of supply chains at the moment are creating inventory challenges for retailers and brands of all sizes,” said Rob Weisberg, President, Martech at Inmar Intelligence.
“This partnership represents the convergence of marketing and operations, finally giving retailers the ability to align demand generation with inventory execution in real-time. Not only is this a boon for stores but for their shoppers as well, creating more opportunities to build trust and deliver on products promised.”
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